A Leading Natural, Sustainable Pet Brand – Only Natural Pet® – to Open Store in Aspen

Second Flagship Store Joins Boulder Location; Features
Paleo-Inspired, Natural Pet Food, Treats, Supplements, Chews and More
for Dogs and Cats

BOULDER & ASPEN, Colo.–(BUSINESS WIRE)–One of the nation’s leading natural pet lifestyle brands, Only Natural
Pet, announced today it is expanding its retail presence in its home
state of Colorado with the official grand opening of its second flagship
store on Dec. 17 in Aspen. This popular skiing and outdoor recreation
community is well-suited for an Only Natural Pet store because the
residents, visitors and pets reflect and enjoy the healthy natural
lifestyle that is core to the brand.

The Boulder, Colo.-based natural pet food brand said it will open the
new 2,000-square-foot Only Natural Pet store on the Cooper Avenue
pedestrian mall in the central retail and entertainment district of
Aspen. Grand opening events will be held Dec. 17 and 18, just in time
for the height of the holiday ski season. The new store will feature a
comprehensive collection of Only Natural Pet products including
holistic, paleo-inspired natural foods featuring wholesome high-protein
recipes that are dehydrated, freeze-dried and air-dried to offer healthy
diets that bring dogs and cats back to their ancestral wolf and wildcat
roots.

The Aspen store will carry a variety of Only Natural Pet products
including pet food, treats, chews, vitamins, supplements and other pet
solutions, as well as additional brands that share its natural brand
philosophy including home-grown Colo.-based brands such as Hoot & Co.
and Down Dog Snacks. The new store will also carry eco-chic gift
products like collars, leashes, clothing and toys.

“We are excited to have a retail space that will introduce Only Natural
Pet to pet parents in the Aspen area and to serve as a convenient retail
option for locals already loyal to the brand,” said Marty Grosjean,
founder and CEO of Only Natural Pet. “Aspen was our top choice for our
second flagship store as the city’s community of passionate pet owners
who seek the natural, wholesome lifestyle for themselves and their pets
is a great fit for the Only Natural Pet brand.”

What: Only Natural Pet Aspen Store Grand Opening for Media and
Pet Parents (dogs and cats welcome!)
When: Dec. 17-18.
Special ribbon cutting ceremony on Dec. 17 at 10 a.m.
Where:
416 East Cooper Ave. in the Cooper Ave. pedestrian mall, Aspen
Grand
Opening Details:
Product samples, discounts, giveaways and
personalized consultations will be offered at each of the three grand
opening events.* Dec. 17-18 10 percent of sales from 3-7 p.m. will go to
the Aspen Animal Shelter.

The store’s employees spend weeks training to get up-to-date on the
latest natural pet food and products to offer the best advice and
information to each pet parent visiting the store. The kick-off weekend
will be followed by extended grand opening events on New Year’s Eve and
New Year’s Day, as well as Jan. 14 and 15.

*While supplies last and subject to availability.

About Only Natural Pet

Only Natural Pet is a comprehensive line of natural pet supplies that
takes a holistic approach to optimizing the health of dogs and cats. The
brand’s product range includes food, treats, vitamins, supplements,
grooming, and flea and tick control – all meeting Only Natural Pet’s
rigorous ingredient standards to ensure that the products are natural
and healthy.

Only Natural Pet’s food and treats are paleo-inspired – meaning high in
protein and low in carbs – to mimic the ancestral diets of dogs and
cats. The company is focused on fresh ingredients, minimal processing,
and small-batch production to provide optimal nutritional value. The
brand’s food and treats use quality ingredients such as free-range
chicken, wild-caught fish, grass-fed lamb and beef, as well as
low-glycemic carbohydrates like sweet potatoes, lentils, and garbanzo
beans and real fruits and vegetables such as apples, cranberries,
celery, pumpkin, broccoli, cabbage and more.

Through the brand’s strict ingredient standards, products do not contain
artificial preservatives, flavors, sweeteners or colors and are
generally grain-free. Only Natural Pet’s flea and tick control products
are based on natural botanical ingredients, not chemicals or pesticides.
As a founding member of the Pet Sustainability Coalition, Only Natural
Pet is also committed to sustainable and “green” business practices
utilizing wind power and carbon offsets.

Only Natural Pet was founded in 2004 in Boulder, Colo., with a
commitment to finding the most effective and natural pet products for
every facet of a pet’s life. Today, it is a leading online retailer in
the natural pet supplies market. The company operates an e-commerce site
(onlynaturalpet.com), two flagship retail stores, and a catalog business
featuring more than 3,900 products including Only Natural Pet, as well
as other leading brands in the natural, organic and eco-friendly pet
supply market.

Contacts

Golin for PetSmart Inc.
Danielle Bickelmann, 469-680-2503
dbickelmann@golin.com

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