Adobe Posts Preview Release of New Experience Design Tool

SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe (Nasdaq:ADBE) today announced the immediate availability of Adobe
Experience Design CC (Preview), an early release of its much anticipated
user experience (UX) design and prototyping solution. As mobile app
development skyrockets at enterprises and organizations around the
globe, this breakthrough tool empowers UX designers to deliver mobile
apps and web sites, quickly and easily.

First demonstrated as Project Comet at Adobe MAX in October 2015, Adobe
is releasing this Preview to invite the UX design community to give
input into the evolving product feature set. Adobe Experience Design
(XD) is available as a free download to anyone with an Adobe ID and the
company expects the first commercial release to be available, for Adobe
Creative Cloud members, later this year. With the majority of content
going mobile, it is no surprise UX design is one of the fastest growing
creative disciplines. According to Behance, the world’s largest online
creative community, interaction design projects grew by 52 percent in
2015, more than any other creative field.

“In our fast-moving, connected culture, poorly designed app or web
experiences suffer a painful and short shelf-life,” said Paul Gubbay,
vice president of Creative Cloud product management at Adobe. “Designers
have been waiting for the right UX tool to simplify app and web
experience design. From the beginning Adobe XD has been a constructive
collaboration between our team and the design community and we look
forward to the feedback from designers worldwide.”

Adobe XD integrates design and prototyping in a lightning-fast, fluid
desktop application. The solution helps designers move seamlessly from
wire-framing and design to prototyping and preview, in order to iterate
quickly and craft the apps and websites that keep users coming back.
This first Preview release includes focused and intuitive design and
layout tools; a dedicated prototype mode for defining interactive
hotspots and transitions; desktop preview mode for testing prototypes
and seeing changes in real-time; and built-in sharing that enables
stakeholders and teams to access prototypes in their browser, on the
desktop or from mobile devices. Designers are able to bring in existing
assets from Adobe Illustrator CC and Adobe Photoshop CC, key desktop
apps essential to UX design workflows and once designs are finalized,
assets can be easily exported to developers for production work.

“XD positions itself very well,” said Marc Hemeon, CEO and founder of
Design Inc., an agency focused on helping companies design and build
stand-out products. “I can sketch a few ideas out, get a prototype, get
it on my phone, and just very rapidly change it in real time. Super
simple, super fast, super easy to use.”

Adobe XD Roadmap

Today, Adobe XD is available for Mac OS and in the future will add
mobile companion apps for iOS and Android, in addition to bringing the
desktop app to Windows 10. Increasing platform support over time allows
Adobe to focus on the core product features and then bring tailored
experiences to each platform. Further integration with Photoshop CC and
Illustrator CC is planned, as well as support for essential Creative
Cloud features, such as CC Libraries and Adobe Stock. This roadmap will
be heavily influenced by the feedback Adobe receives from designers.

Experience Design: A New Education Imperative

As the demand for experience-led mobile apps and websites continues to
grow, colleges and universities must ensure their design curriculum
reflects industry emphasis on user experience and user interface design.
Institutions at the forefront of this movement are incorporating
usability into design teaching, kick-starting the next generation of UX
designers.

“Prototyping and usability testing are key skills we are instilling into
our students, as they take their first steps in user and experience
design,” said Tom Green, Professor Interactive Multimedia, The School of
Media Studies at Humber Institute of Technology and Advanced
Learning, based in Toronto. “Adobe XD is not only a great tool for
giving students the opportunity to create interactive prototypes from
their designs but to also iterate those prototypes as they move through
the User Testing process.”

Learn More About Adobe XD

Adobe today introduced resources and materials to educate designers
about Adobe XD:

A 3-Day Experience Design Online Conference: http://blogs.adobe.com/creativecloud/experience-design-online-conference-live-on-twitch

Tutorials: https://helpx.adobe.com/content/help/en/experience-design/tutorials.html

Customer Video: http://bit.ly/1RbIHJO

FAQ: https://helpx.adobe.com/content/help/en/experience-design/help/faq.html

Forum: https://forums.adobe.com/community/experiencedesign

Pricing and Availability

Adobe XD is available for free to download for Mac: https://creative.adobe.com/products/download/experience-design.
An Adobe ID is required. The first commercial release of the product is
expected to be available later this year. Adobe XD will be offered as
part of Adobe Creative Cloud membership plans. For plan details, visit http://www.adobe.com/products/experience-design.html.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.

© 2016 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.

Contacts

Adobe Systems Incorporated
Vanessa Rios, 408-536-2421
varios@adobe.com
or
Edelman
Frank
Bauch, 650-762-2818
frank.bauch@edelman.com