Amazfit, World’s Second Largest Wearables Manufacturer, Unveils U.S. Product Line at CES 2017

the second largest wearables manufacturer globally, announced today
plans to hit the ground at CES 2017 to unveil its full line of wearable
activity trackers, including the Moonbeam, Equator, Arc and Pace, all
together for the first time in the U.S.

Amazfit is the exclusive maker of the Mi Band and has sold more than 31
million activity trackers worldwide. The company entered the U.S. market
in August 2016 with the launch of Moonbeam and Equator, the slimmest and
most lightweight activity trackers on the market today. Subsequent
products, Arc, a heart rate, activity and sleep tracker, and Pace, a
GPS-enabled smartwatch, heart rate and activity tracker, launched in
October and November, respectively. Amazfit is differentiating with a
focus on fashion, price point (starting at $50) and battery life (up to
20 days).

“It’s a pivotal time for the wearables market and the difference between
its success and failure lies in manufacturers’ ability to build products
that change habits to improve health and truly make daily life easier,”
said Frederik Hermann, Head of Marketing and Sales at Huami. “In China,
our wearable products already offer payment, identity and building
access integration and we’ll look to carry these IoT features into our
US product portfolio along with healthcare and medical grade wearables
in 2017. CES is a significant milestone for Amazfit as we build on our
momentum of the past year and look for new ways to extend high-quality,
affordable and easy-to-use wearables to the wider U.S. audience.”

To see the future of wearables in action, including integration with
augmented reality, virtual reality, smart apparel and healthcare, visit
Amazfit’s YouTube page:

WHAT: Amazfit’s full product line including product samples for

  • Amazfit Pace ($159.99): The Amazfit
    is a GPS-enabled smartwatch with on-board media storage for
    phone-free running, heart-rate tracking, notifications, watch apps and
    features an always-on circular color LCD touch screen. Running data
    can be synced with Strava. The watch’s native companion app is
    available for iOS and Android. Pace is currently available at $129.99.
  • Amazfit Arc ($69.99): Amazfit
    is an advanced activity and sleep tracker with heart rate
    sensor packing an industry-leading 20+ days of battery life on a
    single charge. The tracker is water and dust resistant and is equipped
    with a scratch resistant OLED touch screen display for easy access to
    all data as well as displaying notifications and incoming calls.
    Current promo price is $49.99.
  • Moonbeam and Equator ($79.99): Disguised as a fashion
    accessory, Amazfit
    and Equator
    deliver cutting-edge capabilities and data-rich features without
    sacrificing style. The unique hypoallergenic ceramic casing contains
    power-efficient new generation ADI sensors for the most comfortable
    activity and sleep tracking and 10 days of battery life. Many
    accessories are available through
    Both products are currently available for $55.99.

WHEN: Thursday, January 5 – Sunday, January 8, 2017

WHERE: CES 2017, Las Vegas Convention Center

Multiple executives from the Amazfit / Huami team will be present
throughout CES; to schedule a briefing or one-on-one meeting please

About Amazfit

Launched in 2016, Amazfit is a US-based wearable technology company with
a mission to seamlessly connect people’s biomechanical signals and daily
activities with smart data services to promote healthy living. Its line
of fashionable activity trackers, including the Pace, Arc, Moonbeam and
Equator, effortlessly track activity without sacrificing style. Amazfit
is owned by Huami, and is the exclusive provider of wearable technology
for Xiaomi. Since establishing its partnership with Xiaomi in 2014, the
company has sold over 31 million devices making it the second largest
wearables manufacturer globally. Huami has raised $35 million from
Sequoia Capital, Shunwei Capital Partners, Banyan Capital, Morningside
Ventures and Xiaomi. Huami is privately held and headquartered in
Beijing and Mountain View, CA.

For more information please visit


Amazfit / Huami Inc.
Frederik Hermann, 650-924-1612
& Otus for Amazfit
Jennifer Pierce, 415-856-5152