Aptos Congratulates rue21 on Retail TouchPoints’ 2016 Store Operations Superstar Award Win for Customer Engagement

Fast-Fashion Retailer Recognized for Innovation in Store
Operations and Delivering World-Class Customer Engagement with the Aptos
Retail Technology Platform in the Cloud

, a recognized market leader in retail technology solutions,
today congratulated rue21,
a leading teen specialty apparel retailer, on being named a Retail
Store Operations Superstar “Gold Award” winner for
Customer Engagement.

rue21 is the largest fast-fashion growth retailer in the U.S. with more
than 1,200 stores in 48 states in shopping malls, outlets and strip
centers. The retailer has experienced dramatic growth over the years and
has propelled the brand into a destination for teens by delivering
current fashion trends at a great value.

The Store
Operations Superstar Award
positions rue21 among a prestigious list
of many of the nation’s most respected retailers implementing
innovative, successful store operations strategies. Led by Vice
President of Store Operations Lori Gillin, rue21 has retooled its store
operations technology to deliver seamless and rewarding experiences for
its customer base and retail associates. This included successfully
launching a new store and district-level analytics implementation,
upgrading its point of sale system, and launching new CRM and eCommerce
platforms. The company also launched its new rue+ line and rue décor

“In today’s omni-channel era, retailers are deploying new technology for
improved customer engagement and competitive advantage; however, few can
claim the store operations execution prowess of rue21, which has
successfully executed 5 major customer engagement technology initiatives
in the span of 18 months – all while the company has experienced
meteoric growth rate of opening and relocating an average of 100 stores
a year,” said Noel Goggin, CEO and culture leader for Aptos. “We’re
incredibly proud of our partnership with rue21 and congratulate Lori and
the rest of the rue21 team on being recognized for their success.”

Leveraging Aptos retail technology solutions, rue21 has created an
exceptional customer and associate experience by decentralizing store
operations tasks and leveraging mobility to improve productivity, while
enabling associates to spend more face time with customers on the sales
floor. Using Aptos
, rue21 now has access to rich customer transaction history,
enabling associates to personalize customer interactions.

at the store- and district-levels are allowing the
retailer to access real-time activity dashboards to proactively guide
decision making and operations. Now rue21 store managers can view
current sales trends and best sellers alongside last year’s sales
history, and gain a real-time understanding of what products are driving

Using Aptos
, rue21 is now able to identify, profile, segment, engage,
motivate and reward each customer by creating personalized, consistent
customer experiences across channels to help drive visits, sales,
enhance loyalty and nurture campaign effectiveness.

Additionally, rue21’s technology implementations have had the added
benefit of helping the company be better positioned for the new Fair
Labor Standards Act (FLSA) changes to overtime exemptions
, by
improving store operations/personnel productivity.

With over 125,000 stores live on its singular commerce platform
available in the cloud, more than 500 retail brands across the globe
rely on cloud-ready Aptos solutions.

About Aptos “Engaging Customers Differently”

In an era of virtually limitless choice, sustained competitive advantage
only comes to retailers who engage customers differently – by truly
understanding who they are, what they want and why they buy. At Aptos,
we too, believe that engaging customers differently is critical to our
success. We are committed to a deep understanding of each of our
clients, to fulfilling their needs with the retail industry’s most
comprehensive omni-channel solutions, and to fostering long-term
relationships built on tangible value and trust. More than 500 retail
brands rely upon our Singular Commerce platform to deliver every shopper
a personalized, empowered and seamless experience…no matter when, where
or how they shop. Learn more: www.aptos.com

Follow Aptos on Twitter @Aptos_Retail

Aptos, the Aptos logo and “Engaging Customers Differently” are
trademarks of Aptos, Inc. All other trademarks referenced are the
property of their respective owners. The product and service offerings
depicted in this document are produced by Aptos, Inc.


Aptos, Inc.
Kristen Miller, +1-678-695-6566
PR for Aptos
Erin Lutz, +1-949-293-1055