Bannatyne: Half of Square Mile gym goers visit the gym more than once a day

  • One in two in the City of London have multiple daily gym visits
  • Bannatyne’s celebrate the opening of their flagship gym today
  • Health and wellbeing important for a balanced lifestyle

LONDON–(BUSINESS WIRE)–Almost half (47%) of regular gym users in the heart of the City of
London workout more than once every day*, according to Bannatyne, the
largest independent health club in the UK.

Celebrating the opening of their flagship gym today, Bannatyne’s Tower
42 – located in London’s Square Mile – the health club recorded the
frequency of their members daily visits to the gym and found a
significant proportion were returning to exercise more than once a day.

The redesigned state-of-the-art gym provides an exclusive service for
the City’s workforce with a very convenient location and high quality
service. Tower 42 features a brand new app which personalises your
fitness journey, innovative and cutting-edge classes to enhance workout
benefits, as well as a luxury swimming pool with a steam room and sauna.

Health and wellbeing play an important role in creating a balanced
lifestyle and gap between work and your personal life. Tower 42 caters
for the busy lifestyle of those working in the Square Mile with the
average age of their member between 36 and 37 and an extensive fitness
space over three floors.

Justin Musgrove, Chief Executive Officer at Bannatyne, comments:

“Today, we are proud to be celebrating the launch of our
centrally-located flagship gym which features many brand new and
innovative services. We have invested a lot in the redesign and
development of Tower 42 to provide an offering that is both high quality
and great value for money, as well as being right on the doorstep for
thousands of city workers without the premium prices paid elsewhere in
the capital. We really look forward to our existing and new members
enjoying what it has to offer.”

– ENDS –

Notes to Editors:

*Based on Bannatyne’s Tower 42 management information using data
from their 1,859 member database in January 2016. The figure refers to
their regular users calculated using an internal algorithm.


For any further information, please contact:
Instinctif Partners
for Bannatyne
Angeli Everitt
427 1446