AUSTIN, Texas–(BUSINESS WIRE)–Blue
Goji®, a wellness technology company, is preparing to launch Goji
Play 2.0 during the 2015 holiday season and in time when millions
make health and wellness resolutions. Leveraging users’ iOS or Android
mobile devices, Goji Play® is a fitness game system designed to make
workouts on cardio exercise equipment at home and in gyms fun and
rewarding. And GojiVerse™
is the company’s gamified wellness platform.
“We believe Blue Goji is the first company to deliver the promise of
gamification of health and wellness,” said Coleman
Fung, Blue Goji co-founder and chief executive officer. Blue Goji is
headquartered in Austin, Texas.
Many leading research studies have shown that playing games – especially
with good intentions – can promote many mindful and gameful benefits
such as optimism, resiliency, determination, playfulness, and others.
Goji Play infuses gameful focus and concentration with physical motion.
Blue Goji believes that this engaged Goji Play experience is more
beneficial and enjoyable than doing typical, distraction-oriented cardio
workouts. With up to 20
games scheduled to be released by this holiday season, Goji Play
will appeal to people of all ages and fitness levels who want to make
their workouts more pleasant and productive.
“When we first introduced Goji Play 1.0 as our pilot in late 2013, we
weren’t sure whether this concept of playing games while exercising on
cardio machines would resonate with users. Once we started getting
emails, stories, and comments from early adopters of Goji Play, users of
our corporate pilot programs, and people participating at our activation
events, we became convinced that this innovative, patent-pending concept
was viable. We also were very encouraged and heartened by the diversity
of Goji Play users,” Fung commented. “We heard some amazing stories: a
65-year old grandmother telling us how much she loves playing Goji Play
games; triathletes training harder and happier; a father embarking on a
weight loss program for his young kids; a self-professed ‘inactive old
woman’ losing 25 pounds in three months by taking short ‘game breaks’
with Goji Play in her office; and mothers with big smiles on their faces
watching their kids exercising and having so much fun.”
Fung explained that, as a wellness technology company, Blue Goji
understands that helping users develop healthier, sustainable habits
takes more than game-infused cardio workouts: “Large numbers of people
with such good intentions join gyms or purchase home cardio equipment,
but lose interest and stay inactive. While developing sustainable health
and wellness habits is a critical first step, maintaining those healthy
lifestyle habits tends to be a major challenge for most people. For Blue
Goji, helping users with good intentions to develop and maintain
healthier habits is our core mission.”
Fung noted GojiVerse is a gamified wellness platform that supports a
wide range of games and apps to cover users’ diverse needs and
interests, and to keep them motivated and engaged.
Fung added: “We are very excited about the upcoming launch of Goji Play
and GojiVerse! With GojiVerse, we have built a robust foundation that
can support and motivate a diverse user base. If you are a mom worrying
about the health of your family, you can get kids – and their dads – off
the couch with game plays, challenges, and incentives. Grandparents can
also get involved. If you are a person who is already active and
healthy, share your joy and healthy habits with friends, family, and
other GojiVerse users by becoming a goal-oriented community ambassador.
Compete with other community leaders not only on how fast or far you can
run or bike, but also on how many people you can motivate and help to
change their lives in a positive way. According to game science
research, you’ll get as much benefit as the people you help do! If you
are one of many Americans suffering from hypertension, pre-hypertension
or pre-diabetes, take short game breaks at home or at work. With
GojiVerse, the possibilities are endless. Let the games begin!”
Blue Goji was founded in 2011 on the big data software development and
gaming expertise of its founders who are focused on changing the health
and wellness game. Fung, the founder and former CEO of OpenLink, aligned
Huang and Kai Huang, brothers who developed the highly successful
Guitar Hero franchise, to start Blue Goji.
Goji Play, GojiVerse and other products, brands and trademarks are
property of Blue Goji Corp.
PR Consultant for Blue Goji
Laura M. Pennino, 281-286-9398,
President of Marketing for Blue Goji
Margo Wickersham, 512-270-4747