B-Dubs Also Becomes “Hangout” for 23 Schools through Partnerships
with IMG & Learfield
MINNEAPOLIS–(BUSINESS WIRE)–Buffalo Wild Wings®, Inc. announced today that it has renewed its
partnership with the NCAA. An Official NCAA Corporate Partner since
2013, the renewal designates Buffalo Wild Wings as the “Official Hangout
for NCAA Sports,” spanning NCAA March Madness®, NCAA Men’s and Women’s
Final Four® and all individual Championships, and includes marketing,
media and activation rights surrounding all 90 NCAA Championships.
Buffalo Wild Wings’ partnership with the NCAA is through a joint
agreement with Turner Sports and CBS Sports.
To further cement its position as the “official hangout” for collegiate
sports fans, Buffalo Wild Wings is sponsoring 23 colleges and
universities through partnerships with Learfield and IMG, which include
University of Michigan, Duke University, University of Alabama and
University of North Carolina, among others.
“Buffalo Wild Wings’ heritage is deeply rooted in collegiate athletics
and our relationships with the NCAA and 23 schools offer even more
opportunities to connect with college sports fans in our restaurants, on
television and across digital and social platforms,” said Sally Smith,
Chief Executive Officer of Buffalo Wild Wings. “With rights across all
NCAA Championships, we’re able to offer our fans the ultimate game-day
experience, no matter their favorite college sport or team.”
The NCAA sponsorship includes media rights to help extend Buffalo Wild
Wings’ presence across NCAA and Championship broadcasts, on-site
exposure at all Championships and NCAA-related events, and marketing
rights surrounding NCAA March Madness, NCAA Men’s Final Four, NCAA Men’s
College World Series® and other National Championships. Buffalo Wild
Wings will also create various promotions and ticket giveaways that
allow its more than 1,100 restaurants in the United States to bring
college sports to life for fans in local markets.
The renewal also enables Buffalo Wild Wings to leverage its partnership
locally when the 2019 NCAA Men’s Final Four takes place in Minneapolis,
“We’re extremely pleased that Buffalo Wild Wings has decided to renew
its NCAA Corporate Partner sponsorship and will continue supporting NCAA
student-athletes academically and athletically,” said Mark Lewis, NCAA
executive vice president for championships and alliances. “Buffalo Wild
Wings is certainly a favorite establishment for college sports fans,
thus earning it the title of Official Hangout for NCAA Sports. They’ve
created great fan interactives at our NCAA championships and we look
forward to working with them in the years to come.”
Learfield & IMG Partnerships
As part of its relationship with IMG, Buffalo Wild Wings is partnering
with 11 schools including UCLA, University of Connecticut, Duke
University, University of Florida, University of Georgia, University of
Kansas, University of Michigan, University of Nebraska, Rutgers
University, University of Texas and University of Washington.
Through Learfield, Buffalo Wild Wings serves as the “Official Hangout”
of 12 schools including University of Alabama, University of Illinois,
Indiana University, University of Louisville, University of Miami,
University of Minnesota, University of Missouri, University of North
Carolina, University of Oklahoma, Oregon State University, Texas A&M
University and University of Wisconsin.
The 23 school partnerships provide Buffalo Wild Wings with a variety of
marketing rights including access to in-venue branding, radio spots,
digital exposure and unique promotional opportunities for fans.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded
in 1982 and headquartered in Minneapolis, is a growing owner, operator
and franchisor of Buffalo Wild Wings® restaurants featuring a variety of
boldly-flavored, made-to-order menu items including its namesake
Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu
specializes in 21 mouth-watering signature sauces and seasonings with
flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a
welcoming neighborhood atmosphere that includes an extensive multi-media
system for watching their favorite sporting events. Buffalo Wild Wings
is the recipient of hundreds of “Best Wings” and “Best Sports Bar”
awards from across the country. There are currently more than 1,195
Buffalo Wild Wings locations across the world.
The NCAA® is a membership-led nonprofit
association of colleges and universities committed to supporting
academic and athletic opportunities for more than 480,000
student-athletes at more than 1,000 member colleges and universities.
Each year, more than 56,000 student-athletes compete in NCAA®
championships in Divisions I, II and III sports. Visit www.ncaa.org
for more details about the Association, its goals and members and
corporate partnerships that help support programs for student-athletes.
The NCAA is proud to have the following elite companies as official
Corporate Champions—AT&T, Capital One and Coca-Cola—and the following
elite companies as official Corporate Partners—Allstate, Bing
(Microsoft), Buffalo Wild Wings, Buick (General Motors), Enterprise,
Fire (Amazon), Infiniti, LG, Lowe’s, Nabisco (Mondelez), Northwestern
Mutual, Reese’s (Hershey’s) and Unilever.
NCAA, Final Four, March Madness and College World Series are trademarks
of the National Collegiate Athletic Association.
An industry leader for more than four
has a deep presence in the college athletics landscape nationwide. It
manages the multimedia and sponsorship rights for 120 collegiate
institutions, conferences and arenas, and supports athletic departments
at all competitive levels as title sponsor of the prestigious Learfield
Directors’ Cup. Learfield also provides its collegiate partners access
to professional concessions and ticket sales; licensing and trademark
consulting; digital and social platform expertise; and venue and
technology systems through its affiliated companies.
IMG is a global leader in sports, events, media
and fashion, operating in more than 30 countries. The company represents
and manages some of the world’s greatest sports figures and fashion
icons; stages hundreds of live events and branded entertainment
experiences annually; and is one of the largest independent producers
and distributors of sports media. IMG also specializes in sports
training; league development; and marketing, media and licensing for
brands, sports organizations and collegiate institutions. In 2014, IMG
was acquired by WME, a leading global entertainment agency.
Buffalo Wild Wings, Inc.
Heather Leiferman, 952-278-9553