Capri Sun Launches Certified USDA Organic Juice Drink for Kids

New Capri Sun Organic offers a wholesome drink option filled
with simpler ingredients that parents want and the taste that kids love

CHICAGO–(BUSINESS WIRE)–Capri Sun is expanding its juice drink line by launching new Capri
Sun
Organic, the brand’s first-ever organic offering. The new
certified USDA organic juice drink contains one serving of fruit in
every pouch and is made with 66 percent fruit juice and no artificial
colors, flavors or preservatives. Capri Sun Organic also contains
100 percent daily value of Vitamin C that kids need in their daily
diets, and no added sugar.

“Our consumers are at the center of everything we do and we know that
while kids simply want things that taste good, parents want to feel good
about what they’re serving,” said Dennis Wu, Director, Refreshment
Beverages, The Kraft Heinz Company. “Capri Sun Organic strikes
the perfect balance between these two needs, offering the same great
taste as original Capri Sun, but with the organic ingredients we
know are important to moms and dads.”

Capri Sun Organic, available in Fruit Punch, Tropical Punch,
Apple, and Grape, can be found in the juice aisle at retail stores
nationwide.

To learn more about Capri Sun Organic, visit www.caprisun.com
or follow the brand on Facebook at www.facebook.com/CapriSun/.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun,
Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar
Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart
Ones and Velveeta. The Kraft Heinz Company is dedicated to the
sustainable health of our people, our planet and our Company. For more
information, visit www.kraftheinzcompany.com.

Contacts

Kraft Heinz
Lynne Galia, 847-646-4396
lynne.galia@kraftheinzcompany.com
or
Olson
Engage

Samantha Cary, 312-854-8393
SCary@Olson.com