Carvel Brings Back Seasonal Favorites with Return of Witch Cake and Tom the Turkey®

Celebrate Fall with Festive, Freshly Made Ice Cream Treats and Cakes
from Carvel

ATLANTA–(BUSINESS WIRE)–Carvel…America’s
Freshest Ice Cream®, is inviting guests to make trick-or- treating a
little sweeter this year with the return of the Carvel® Witch Cake and
other freshly made novelties for All Hallows’ Eve celebrations. The fall
holiday lineup also includes Carvel’s classic Tom the Turkey® cake
available this fall.


Available now through Oct. 31 at participating Carvel shoppes, guests
can spook their friends and family with Halloween-themed ice cream cakes
and treats, such as the Carvel Witch Cake. Featuring a ghastly green
face made from whipped frosting and decadent fudge hair, the Witch Cake
is made from two layers of freshly made ice cream separated by a layer
of chocolate crunchies. Decorated as a ghost, guests can also enjoy the
Ice Screamer novelties, a popular take-home treat perfect for all
ghastly Halloween activities. All cakes can be made with Carvel’s
pumpkin soft ice cream, which is the featured flavor through Nov. 29.

“Carvel offers the perfect addition to any celebration, whether it’s a
fantastically frightening Witch Cake or festive Lil’ Gobbler novelty,”
said Carvel President Scott Cowell. “We love to continually bring our
guests new ways to enjoy Carvel all year round.”

Following the Halloween items, Carvel will bring back the Tom the
Turkey® Cake and Lil’ Gobbler novelty treats to celebrate Thanksgiving.
Tom the Turkey® features freshly made ice cream with chocolate crunchies
covered with chocolate mousse, decorated to look like a playful turkey
with red, yellow and orange whipped frosting. The Lil’ Gobbler take-home
treats are made of premium vanilla ice cream coated in a chocolate shell
and topped off with a whipped frosting design to look like adorable
miniature turkeys.

As the first retail ice cream franchise in the country, Carvel has
become one of the most recognized names in the ice cream industry. Since
its founding in 1934, the brand has expanded its menu to include an
extensive line of hand dipped and soft ice cream, take-home novelty
treats and premium ice cream cakes. All Carvel treats are handcrafted at
local Carvel Shoppes daily and are made with only authentic soft ice
cream.

For more information, visit www.carvel.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel®
Ice Cream
has become one of the best-loved and most recognized names
in its industry. The company is a leading provider of premium soft ice
cream and hand dipped ice cream products, as well as uniquely shaped ice
cream cakes, including its signature Fudgie the Whale® and Cookie Puss®
cakes. Atlanta-based Carvel currently operates over 400 franchised and
food service locations. Visit www.carvel.com
for more information, follow us on Twitter @CarvelIceCream
or become a fan at http://facebook.com/CarvelIceCream.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over
4,000 ice cream shoppes, bakeries, restaurants and cafes in the United
States, the District of Columbia, Puerto Rico and 60 foreign countries
under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest
Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best
Coffee® on certain military bases and in certain international markets.
Please visit www.focusbrands.com
to learn more.

Contacts

Fishman Public Relations
Kayla Atwell, (847) 945-1300
katwell@fishmanpr.com