CleverPet Moves Brand to .PET Top Level Domain

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The .PET TLD is the perfect choice to connect the pet lover and the
pet industry!

DUBLIN–(BUSINESS WIRE)–Afilias, a leading domain registry operator, today announced that
CleverPet, the first game console for dogs, has moved its brand from its
dot.COM to www.clever.pet
and will be using the new .PET Top Level Domain. CleverPet is an
animal-loving startup that uses smart hardware to offer animals
engagement anytime, automatically, whether their humans are home or not.

CleverPet uses advanced cognitive and behavioral science techniques to
develop elegant, durable technology solutions for the animals we love.
The WiFi-connected CleverPet Hub offers mental engagement and learning
opportunities to dogs through puzzles that adapt in real time to a dog’s
behavior. Based in San Diego, CleverPet was founded in 2013 by Leo
Trottier (CEO) and Dan Knudsen, PhD (CSO, CTO). In 2014, the CleverPet
team led a Kickstarter campaign that raised over $180,000 for
CleverPet’s core product, the CleverPet Hub.

The new “dot
PET” (.PET) top level domain
ranks in the Top 10% for first day
sales of TLDs launched since Feb 2014. Of the dozen domains launched in
2016 .PET ranks #2. According to data verified with ntldstats.com
.PET becomes the preferred Internet address for everything related to
pets, pet products and pet services.

“When we first launched, finding the right domain for CleverPet was not
easy. Learning of the new .PET top level domain meant that we would have
better branding opportunity by using Clever.Pet which is easier to use,
promote and remember than what was left in the traditional.com space,”
said Leo Trottier, chief executive officer of CleverPet.

“.PET is becoming the preferred Internet address for everything related
to pets, pet products and service. CleverPet is a brand that is ideal on
.PET and we are very happy to see they have moved their online home to
.PET @ www.clever.pet,”
said Roland LaPlante, chief marketing officer of Afilias.

For a Full List of Registrars offering .PET please visit:
http://get.pet/find-registrar

About CleverPet

CleverPet (www.clever.pet)
uses smart hardware to offer animals engagement anytime, automatically,
whether their humans are home or not. Founded in 2013 by Leo Trottier
(Clever Executive Officer) and Dan Knudsen, PhD (Clever Science Officer,
Clever Technology Officer), CleverPet took root and continues to grow in
San Diego, California. CleverPet uses advanced cognitive and behavioral
science techniques to develop elegant, durable technology solutions for
the animals we love. In 2014, the CleverPet team led a Kickstarter
campaign that raised over $180,000 for CleverPet’s core product, the
CleverPet Hub. The WiFi­-connected Hub offers automatic, adaptive
engagement for busy, happy dogs.

About Afilias

Afilias is the world’s second largest domain registry, with millions of
domain names under management. Afilias powers a wide variety of
top-level domains, including TLDs for countries, cities, brands,
communities and generic terms. Afilias’ specialized technology makes
Internet addresses more accessible and useful through a broad range of
applications, including Internet domain
registry services
, managed
DNS
, and mobile
Web services
. For more information on Afilias services, visit www.afilias.info.

Contacts

CleverPet
Kara Bliss
CleverPet People Person
+1
510-9CLEVER

kara@clever.pet
or
Afilias
Alan
Wallace
Director, Corporate Communications
+1 215-706-5716

press@afilias.info