Clutch Essential SuiteApp Achieves ‘Built for NetSuite’ Status

New SuiteApp Meets the NetSuite SuiteCloud Platform Development
Standards and Documented Best Practices

the integrated customer management and marketing analytics company,
today announced that its Clutch Essential SuiteApp has achieved ‘Built
for NetSuite’ status. Clutch specially tailored its award-winning
consumer data platform to meet the needs of small- and medium-sized
businesses (SMBs) that use NetSuite to offer Clutch
, the new SuiteApp, built using NetSuite’s SuiteCloud
Computing Platform. The Clutch Essential SuiteApp is an integrated gift
and loyalty program that provides enterprise grade features at a
mid-market price.

Built for NetSuite is a program for NetSuite SuiteCloud Developer
Network (SDN) partners that provides them with information, resources
and a method to help them verify that their applications and
integrations, built using the NetSuite SuiteCloud Computing Platform,
meet NetSuite’s standards and best practices. The Built for NetSuite
program is designed to give NetSuite customers additional confidence
that SuiteApps have been built to meet these standards.

The current state of gift and loyalty technology presents a dilemma for
SMB marketers who traditionally have needed to choose between expensive,
enterprise level platforms and simple points-based programs that lack
sophistication. To be successful, gift and loyalty programs must go
beyond the first step, which for most brands is to simply identify the
customer. They must integrate data across sales channels so that brands
can personalize engagements and truly reward loyalty. The Clutch
Essential SuiteApp offers unified customer data analytics along with
gift and loyalty solutions, across sales channels and other
interactions, in one interface, at a cost that is accessible to SMBs.

“Clutch’s gift and loyalty platform gives retailers a detailed view of
consumers that can be brought down to a near-individual level,” said
Guido Haarmans, Senior Vice president of Business Development for
Technology Partners at NetSuite. “The Built for NetSuite SuiteApp offers
the loyalty and gift programs brands need to extend the customer
experience well beyond the four walls of any store.”

Clutch Essential comes with a ready-to-use gift and loyalty program that
allows users to launch up to 10 different automated campaigns. Through a
hosted member portal, customers can check balances, update profiles, and
view and manage an unlimited number of gift and loyalty transactions. It
also features a number of tools, like triggered campaign reporting,
triggered transactional emails, and pre-configured consumer segments.

“Many of the gift and loyalty solutions offered to businesses of our
size don’t solve small business challenges like bolstering a slow
period, re-engaging a lapsed customer, or retaining valuable customers,”
said Douglas Stein, CEO at Mad Style. “Clutch Essential is an incredibly
sophisticated program that offers the tools we need with integration to
our existing platform.”

In September, Clutch announced that the full enterprise version of the
Clutch platform had achieved ‘Built
for NetSuite’
status, signifying it met NetSuite’s standards and
best practices.

“Since launching on NetSuite last year, we’ve had lots of discussions
with brands and kept hearing the same thing. There was a clear need in
the market for an out-of-the-box gift and loyalty solution with
sophisticated features at a mid-market price” said Ned Moore, President
and CEO at Clutch. “No matter the size, we’re helping businesses weave
customer data and analytics into their operations from day one. It’s a
recipe for helping our clients better understand their customers and
accelerate their business growth.”

To find out more about Clutch Essential visit,
For more information about the integrated solution, please visit

About Clutch

Clutch’s Integrated Customer Management platform delivers customer
intelligence and personalized engagements empowering B2C brands to
identify, understand and motivate each segment of their customer base.
Its advanced marketing platform integrates customer data across
point-of-sale, ecommerce, mobile and social channels, delivering
personalized engagements and increasing the value of each customer. Headquartered
outside of Philadelphia, Clutch’s solutions impact over 65 million
consumers of over 800 brands. Clutch is a proud partner of Safeguard
Scientifics (SFE),
NewSpring Capital and Ben Franklin Technology Partners. For more
information visit,
follow Clutch
on LinkedIn or @ClutchSuccess
on Twitter.

About SuiteCloud

NetSuite’s SuiteCloud is a comprehensive offering of cloud-based
products, development tools and services designed to help customers and
commercial software developers take advantage of the significant
economic benefits of cloud computing. Based on NetSuite, the industry’s
leading provider of cloud-based financials / ERP software suites,
SuiteCloud enables customers to run their core business operations in
the cloud, and software developers to target new markets quickly with
newly-created mission-critical applications built on top of mature and
proven business processes.

The SuiteCloud Developer Network (SDN) is a comprehensive developer
program for independent software vendors (ISVs) who build apps for
SuiteCloud. All available SuiteApps are listed on, a
single-source online marketplace where NetSuite customers can find
applications to meet specific business process or industry-specific
needs. For more information on SuiteCloud and the SDN program, please


Gregory FCA for Clutch
Matt McLoughlin, 610-228-2123