Clutch Platform Powers Wizard World’s First Loyalty Program for the Comic Con Crowd

The producer of the iconic pop culture conventions enlists a
marketing technology innovator to deliver personalized, more memorable
experiences for fans

PHILADELPHIA–(BUSINESS WIRE)–When it comes to fan loyalty, there’s arguably no more devout group than
the multitudes of decked-out fans attending Wizard World Comic Con
events each year. Now the iconic tour’s producer, Wizard
World, Inc.
(OTCBB: WIZD), has teamed with Clutch,
a consumer management platform pioneer, to further kindle fan devotion
through enhanced, personalized experiences at its comic, sci-fi, and
related events.

With its new fan loyalty program, Wizard World will offer exclusive
incentives for advanced admission purchases along with options to
pre-order photo op and autograph sessions at its pop culture events. The
program will also help Wizard World use data insights provided by the
Clutch platform to identify a fan’s favorite movies, TV shows, comics,
and characters, and deliver customized experiences.

“With a fast-growing list of characters, brands, and celebrities
participating in our comic con events, it is crucial to Wizard World and
our partners that our offerings match specific fan preferences and
deliver exactly what they are most passionate about,” explained John
Macaluso, Wizard World CEO. “Clutch’s advanced customer marketing
technology gives us keen insight into our fans’ behavior and interests,
which allows us to cater to their individual preferences and maximize
their experiences at all of our shows across the country.”

“Today’s consumers demand that brands deliver customized, even ‘special’
experiences, regardless of location, product, or scale,” said Chris
Jones, Senior Vice President of Business Development for Clutch.
“Personalization is critical to every customer-centric business, and it
will come naturally for a brand like Wizard World that’s already had
tremendous success with experiential marketing. The Clutch-Wizard World
team is going to explore fan loyalty, events marketing, and data
collection in a way that hasn’t been done before, creating untold growth
opportunity for both organizations.”

The loyalty program is planned for full-scale deployment in the first
quarter of 2016. In the meantime, you can see the conflux of devotees
for yourself at the next Wizard World Comic Con, happening November
20-22 in Reno, Nevada.

About Clutch

Clutch’s advanced Consumer Management platform delivers customer
intelligence and personalized engagements empowering consumer-focused
brands to identify, understand and motivate their Most Valuable
Customers (MVCs). Its advanced marketing platform integrates customer
data across point-of-sale, ecommerce, mobile and social channels
delivering personalized experiences, intelligent engagements and loyal
customers. Headquartered outside of Philadelphia, Clutch’s
solutions impact over 55 million consumers of over 750 brands. Clutch is
a proud partner of Safeguard Scientifics (NYSE:SFE) and Ben Franklin
Technology Partners. For more information visit clutch.com,
follow Clutch
Holdings
on LinkedIn or @ClutchSuccess
on Twitter.

About Wizard World

Wizard World, Inc. (http://www.wizardworld.com)
produces Comic Cons and pop culture conventions across North America
that celebrate the best in pop-fi, pop culture, movies, television,
cosplay, comics, graphic novels, toys, video gaming, sci-fi, gaming,
original art, collectibles, contests and more. A first-class lineup of
topical programming takes place at each event, with celebrity Q&A’s,
comics-themed sessions, costume contests, movie screenings, evening
parties and more. Wizard World has also launched CONtv, a digital media
channel in partnership with leading independent content distributor
Cinedigm™ (NASDAQ: CIDM), and ComicConBox™, a premium subscription-based
monthly box service. Fans can interact with Wizard World on Facebook,
Twitter, Pinterest, Instagram and other social media services.

The 2015-16 Wizard World Comic Con schedule is available at: www.wizardworld.com/wizcon.html.

Cautionary Statement Regarding Forward-Looking Statements

This press release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 that
involve certain risks and uncertainties. The actual results or outcomes
of Wizard World, Inc. may differ materially from those anticipated.
Although Wizard World, Inc. believes that the assumptions underlying the
forward-looking statements contained herein are reasonable, any such
assumptions could prove to be inaccurate. Therefore, Wizard World, Inc.
can provide no assurance that any of the forward-looking statements
contained in this letter will prove to be accurate.

In light of the significant uncertainties and risks inherent in the
forward-looking statements included in this letter, such information
should not be regarded as a representation by Wizard World, Inc. that
its objectives or plans will be achieved. Included in these
uncertainties and risks are, among other things, fluctuations in
operating results, general economic conditions, uncertainty regarding
the results of certain legal proceedings and competition.
Forward-looking statements consist of statements other than a recitation
of historical fact and can be identified by the use of forward-looking
terminology such as “may,” “intend,” “expect,” “will,” “anticipate,”
“estimate” or “continue” or the negatives thereof or other variations
thereon or comparable terminology. Because they are forward-looking,
such statements should be evaluated in light of important risk factors
and uncertainties. These risk factors and uncertainties are more fully
described in Wizard World, Inc.’s most recent Annual and Quarterly
Reports filed with the Securities and Exchange Commission, including
under the heading entitled “Risk Factors.” Wizard World, Inc. does not
undertake an obligation to update publicly any of its forward-looking
statements, whether as a result of new information, future events or
otherwise, except as required by law.

Contacts

Media Contact for Clutch
Gregory
FCA for Clutch
Matt McLoughlin, 610-228-2123
matt@gregoryfca.com
or
Media
Contact for Wizard World

Jerry Milani, 646-512-5022
pr@wizardworld.com

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