Coca-Cola Kicks Off Hispanic Heritage Month with #OrgullosoDeSer Campaign Embracing Latino Pride in their Culture and Family Names

The campaign touches upon feelings of unity and pride that come
from Latino heritage

ATLANTA–(BUSINESS WIRE)–For many Hispanic families, celebrating their culture is a priority and
it frequently permeates their everyday lives. With that in mind,
Coca-Cola created a film
that does more than celebrate Hispanics and Hispanic Heritage Month –
the film explores family names and the pride surrounding them through
personal stories shared on camera.

The “Orgulloso De Ser” film
evokes the power of family, culture and community by bringing people
together in celebration of their heritage and unique family stories. In
the film, participants share stories and display their pride by applying
a temporary tattoo of their last name using the special Coca-Cola
Heritage Tattoo Can. The Heritage Tattoo Can allowed participants to
wear and share their pride and love for their culture and family names.

“At Coca-Cola we have been a part of so many of the important moments in
Hispanic families’ lives, and we want to continue making new memories
with them,” said Lauventria Robinson, vice president, Multicultural
Center of Excellence, Coca-Cola North America. “During Hispanic Heritage
Month, we are celebrating the immense pride Latinos have for their
culture and heritage, a pride that translates most significantly into
their family names, which they carry with honor and joy.”

Coca-Cola’s #OrgullosoDeSer campaign is encouraging people to share
their passion and pride in their last name and heritage. Using the
hashtag #OrgullosoDeSer #[InsertLastName], people can post special
family moments and their own reasons for being proud to be Latino as
well as share the film on their social media platforms.

Coca-Cola recognizes that Latino’s last names are a source of pride, and
families can visit www.coke.com/OrgullosoDeSer
to purchase a “Share a Coke” contour bottle personalized with their last
names to share that pride with the world.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world’s most valuable and
recognizable brands, our Company’s portfolio features 20 billion-dollar
brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA
and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world’s largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of 1.9 billion servings a
day. With an enduring commitment to building sustainable communities,
our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners,
we rank among the world’s top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Contacts

The Coca-Cola Company
Melina Baetti, 404-676-1533
mbaetti@coca-cola.com
or
Marlen
Mursuli,
305-532-7950 ext. 230
marlen.mursuli@newlink-group.com