Copa America Centenario on Univision Deportes Reaches 21.2 Million Total Viewers During Opening Weekend, Outperforming World Cup Group Stage by Double Digits
NEW YORK–(BUSINESS WIRE)–Univision Deportes, the multimedia sports division of Univision
Communications Inc. (UCI) that includes UDN, the No. 1 Spanish-language
sports network, delivered impressive ratings during the opening weekend
of Copa America Centenario which kicked off on June 3rd with
a match between USA and Colombia. Tournament to date, Copa America
Centenario has reached 21.2 million Total Viewers 2+ and is averaging
2.9 million Total Viewers 2+ and 1.5 million Adults 18-49 per match.
Compared to the 2014 World Cup tournament group stage, Copa America
Centenario to date is up +14% among Total Viewers 2+ and +16% among
Adults 18-49.
The Mexico versus Uruguay match aired on Sunday, June 5th and
averaged 5.1 million Total Viewers 2+ and 2.9 million Adults 18-49,
marking the most-viewed soccer telecast since the Gold Cup final on any
network regardless of language. The telecast out-delivered games 1 and 2
of the Stanley Cup finals on NBC & NBC Sports Network, respectively.
The Jamaica versus Venezuela match aired on Sunday, June 5th
and averaged 1.9 million Total Viewers 2+ and 1.0 million Adults 18-49.
The opening match between USA and Colombia that aired on Friday, June
3rd averaged 3.9 million Total Viewers 2+ and 2.0 million Adults 18-49.
The match was the best ever for a Copa America opening match on any
network regardless of language.
LOCAL HIGHLIGHTS
The Mexico versus Uruguay match made Univision the No. 2 broadcast
station during the time period (8:00 p.m.-10:00 p.m. ET, live across
time zones), behind ABC who aired the NBA Finals – Game 2 among:
-
Total Viewers 2+ in Los Angeles, Houston, Dallas, Chicago and San
Francisco -
Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami,
Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
The Mexico vs. Uruguay match was the No. 2 broadcast program of the day,
only behind the NBA Finals Game 2, among:
- Total Viewers 2+ in Los Angeles
- Adults 18-49 in Los Angeles, Dallas and Phoenix
- Adults 18-34 in Los Angeles, Houston and Phoenix
Coverage of the Mexico vs. Uruguay match on Univision had higher
viewership than the CBS, NBC and FOX stations combined in the 8:00
pm-10:00 pm ET, time period (live across time zones) among:
- Total Viewers 2+ in Los Angeles, Houston and San Francisco
-
Adults 18-49 in Los Angeles, Miami, Houston, Chicago, San Francisco,
Phoenix and Sacramento -
Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, San
Francisco, Phoenix and Sacramento
Source: Nielsen, NSI, Mexico vs. Uruguay (06/05/16), 8:00
pm-10:00 pm ET; live across time zones. No. 2 Program based on
Preliminary Program Averages, 7:30 pm -10:00 pm ET; live across time
zones, broadcast programs only. Rankings based on impressions. KMEX in
Los Angeles includes UMEX on Time Warner Cable. Live +SD.
The Jamaica versus Venezuela match made Univision the No. 1 broadcast
station during the time period (5:00 pm-7:00 pm ET, live across time
zones) among:
- Persons 2+ in Los Angeles and Houston
-
Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, San
Francisco, Phoenix and Sacramento -
Adults 18-34 in Los Angeles, Houston, Dallas, Chicago, Phoenix and
Sacramento
The Jamaica versus Venezuela match on Univision had higher viewership
than the ABC, CBS, NBC and FOX stations combined in the 5:00 pm-7:00 pm
ET, time period (live across time zones) among:
- Adults 18-49 in Los Angeles and Houston
- Adults 18-34 in Houston, Phoenix and Sacramento
Source: Nielsen, NSI, Jamaica vs. Venezuela (06/05/16), 5:00
pm-7:00 pm ET; live across time zones. Rankings based on absolute
impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable.
Live +SD.
SOCIAL HIGHLIGHTS
Copa America Centenario 2016 (Mexico vs Uruguay) had the No. 2 most
socially engaged early fringe audience after the 2016 NBA Finals on
6/5/2016 across all English and Spanish broadcast networks (Source:
Nielsen, ranked on tweets, unique authors and tweets per unique author)
Copa America Centenario 2016 was No. 2 the most social sports program
after the 2016 NBA Finals across all English and Spanish broadcast/cable
networks (Source: Nielsen 6/3/16 to 6/5/16, ranked on tweets)
DIGITAL HIGHLIGHTS
Through three days and six matches of the 2016 Copa America Centenario
tournament, Univision Deportes has delivered over 380,000 live streams
for more than seven million minutes watched; 90% of all live streams
have come from the Univision Deportes App.
Source: Adobe Analytics and Nielsen, NPM, Fast Nationals, Live+SD
data for Mexico vs. Uruguay & Jamaica vs. Venezuela, Live data for
tournament to-date, based on match windows. Fast cume with 1minute
qualifier.
About Univision Deportes
Univision Deportes is the multimedia sports division of Univision
Communications Inc. (UCI) and includes UDN, the No. 1 Spanish-language
sports network in the U.S. Univision Deportes’ portfolio of rights
includes 11 of the 18 teams in Liga MX, the Mexican National Team, the
U.S. Men’s & Women’s National Teams, Major League Soccer, Copa MX, Copa
Centroamericana, Copa América Centenario 2016, CONCACAF Gold Cup,
CONCACAF Champions League, international friendlies, select matches from
Liga de Ascenso in Mexico, Portuguese First Division, Dutch First
Division, FC Barcelona TV and Bayern Munich TV, Mexico’s Campeón de
Campeones and SúperCopa, and Formula 1. Univision Deportes is also the
exclusive home to shows such as Premios Univision Deportes, Solo Boxeo,
Zona NBA, Republica Deportiva and Contacto Deportivo, the highest-rated
Spanish-language sports studio show in the U.S., and delivers
comprehensive coverage across platforms on all the latest from the NBA,
NFL, MLB, and world of boxing.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company
serving Hispanic America. The Company, a leading content creator in the
U.S., includes Univision Network, one of the leading networks in the
U.S. regardless of language and the most-watched Spanish-language
broadcast television network in the country available in approximately
93% of U.S. Hispanic television households; UniMás, a leading
Spanish-language broadcast television network available in approximately
87% of U.S. Hispanic television households; Univision Cable Networks,
including Galavisión, the most-watched U.S. Spanish-language
entertainment cable network, as well as UDN (Univision Deportes
Network), the most-watched U.S. Spanish-language sports cable network,
Univision tlnovelas, a 24-hour Spanish-language cable network dedicated
to telenovelas, ForoTV, a 24-hour Spanish-language cable network
dedicated to international news, and an additional suite of cable
offerings – De Película, De Película Clásico, Bandamax, Ritmoson and
Telehit; Univision Television Group, which owns 59 television stations
in major U.S. Hispanic markets and Puerto Rico; digital properties
consisting of online and mobile websites and apps, including Univision.com,
the most visited Spanish-language website among U.S. Hispanics,
Univision Now, a direct to consumer video service, Uforia, a music
application featuring multimedia music content, The Root, the leading
online news, opinion and culture destination for African-Americans and a
stake in The Onion, the nation’s leading comedy and news satire brand;
and Univision Radio, the leading Spanish-language radio group in the
U.S. which owns and operates 67 radio stations including stations in 16
of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also
include a minority stake in El Rey Network, a 24-hour English-language
general entertainment cable network and a joint venture with Disney/ABC
Television Network for Fusion, a 24-hour English-language news and
lifestyle TV and digital network. Headquartered in New York City, UCI
has television network operations in Miami and television and radio
stations and sales offices in major cities throughout the United States.
For more information, please visit corporate.univision.com.
Contacts
Univision Communications Inc.
Esther Mireya Tejeda, 646-560-4829
emtejeda@univision.net
@UCIPRTeam
