Costa Vida Continues to Dominate Fresh-Casual Segment with 7.5 Percent Same Stores Sales Growth

Guía de Regalos

Fresh Mexican Grill Franchise Celebrates 75th
Location and New Multi-Unit Agreements

SALT LAKE CITY–(BUSINESS WIRE)–Riding a high tide of company growth, Costa
Vida Fresh Mexican Grill
is closing out 2015 with a 7.5 percent
increase in same store sales. The Utah-based, fast-casual restaurant
focused on redefining traditional Mexican cuisine, is kicking off 2016
with the celebration of its 75th restaurant opening in Twin
Falls, Idaho. On February 8, Costa Vida will be offering a “Buy One
Burrito, Get One Free” promotion at all locations nationwide. Customers
must show the offer via Facebook or Instagram to the cashier in order to
redeem the promotion.

Increasingly gaining popularity with consumers and investors alike, the
fresh Mexican grill continues to meet demand for a healthy, yet
convenient and affordable dining experience with menu-options made from
scratch daily, while offering a viable franchise opportunity. Proof of
this can be seen through Costa Vida recently signing its first
multi-unit franchise agreement of the year. Entrepreneurs Rickye Hicks
and Dave Stanford will be expanding the brand’s footprint throughout
Texas with the first location slated to open this summer in Plano,
Texas. Confident the concept will be well received by the community,
Hicks and Stanford’s multi-unit franchise agreement includes five
locations throughout Collin County, Texas.

Of its 210-plus units under development, the franchise projects a
minimum of 20 units opening throughout 2016. Expanding in key
high-growth markets, Costa Vida’s development strategy focuses on
partnering with multi-unit franchise groups or operators to further
develop existing markets and break into new territories around the
country. Key growth markets include Phoenix, AZ; San Diego, CA; Las
Vegas, NV; Nashville, TN; Dallas/Fort Worth and Houston, TX.

“We’ve established a strong and cohesive brand that is getting us
noticed by investors looking to capitalize on the emerging fresh-casual
market,” stated Sean Collins, CEO of Costa Vida. “By creating a vibrant
culture for employees and guests alike, and keeping our focus on
providing healthy, delicious food we’ve created a solid base to help
support the exponential growth we’re anticipating throughout 2016.”

Known for its innovative cuisine inspired by coastal Mexico, Costa Vida
prides itself on clean eating through the use of only the freshest,
natural and whole ingredients as well as an extensive variety of gluten-friendly
options. With several
flavorful options
, the restaurant also caters to those with
dietary restrictions or those simply looking to improve their diet.

To find the nearest Costa Vida location, visit www.costavida.net.
For more information about franchising and how to become a Costa Vida
area developer, visit www.costavida.net/franchise
or contact Kevin Moody at (801) 331-7791 or kmoody@costavida.net.

About Costa Vida

Costa Vida is a fast-casual restaurant inspired by the fresh tasting
foods and vibrant lifestyle from the coast of Mexico. Costa Vida’s food
is created every day from scratch using quality ingredients. The menu
offers a variety of custom, made-to-order items such as burritos, tacos,
enchiladas, quesadillas, salads and nachos. Protein choices include
sweet pork, grilled chicken, shredded beef, raspberry chipotle chicken,
grilled steak and shrimp. As a growing and successful brand, Costa Vida
offers exciting and vibrant franchise business opportunities.

Contacts

Media Contact:
Fishman Public Relations
Toni Lewin,
847-945-1300 ext. 254
tlewin@fishmanpr.com