CTA Foundation Launches Contest for Startups Improving Lives of Seniors and People with Disabilities

Partners with Extreme Tech Challenge to include global startups

ARLINGTON, Va.–(BUSINESS WIRE)–#CES–The Consumer Technology Association (CTA)™ Foundation, partnering with
Extreme Tech Challenge, today announced the second annual video
focused on startup companies with technologies that improve
lives. Five startup companies will be chosen to receive a complimentary
booth at CES®
in Eureka
™, the show’s flagship startup Marketplace, and a $2,500 prize.
As part of the Extreme Tech Challenge, a program bringing together world
class advisors and entrepreneurs, winners will also be entered for a
chance to pitch special guest judge Sir Richard Branson on his private
Necker Island. The contest deadline is September 30, 2016. Owned and
produced by CTA, CES is the world’s gathering place for all who thrive
on the business of consumer technologies and will run January 5-8, 2017,
in Las Vegas, NV.

“Innovations in technology are enabling older adults and people with
disabilities to live healthier and more independent lives,” said Steve
Ewell, executive director, CTA Foundation. “We are excited to recognize
a few of the many life improving technologies that will be on display at
CES 2017.”

“The CTA Foundation Video Contest helped us, a very young and
underfunded startup, get on stage at CES and led us into international
headlines,” said Alberto Rizzoli of Aipoly, CES 2016 video contest
winner. “We had a documentary filmed about us during the experience and
our technology is now helping tens of thousands of people around the
world. CES marked our official launch, and as a result of our success
there and what came after it, we were greeted by the President of Italy
last week while in Rome.”

To enter, startups will fill out and submit the entry form and include
highlights about how their technology improves the lives of seniors or
people with disabilities. The deadline for entry is September 30, 2016.
Full details about the CTA Foundation’s video contest including links to
the entry form can be found online.

“Winning an award with the CTA Foundation has changed everything for
NuEyes,” said Mark Greget of NuEyes. “The media attention, the
networking at CES, and the brand recognition of this award has opened
doors that we didn’t know existed. We can’t thank CTA enough for helping
get NuEyes noticed at the largest technology show in the world and
providing a platform for launching our startup.”

For the second year in a row, CES will host the Accessibility
to highlight technology that facilitates connections,
enhances learning as well as education of disabilities and capabilities,
and improves the quality of life for many people living with
disabilities. In addition to the video contest and Marketplace, CES
continues to feature the Innovation
Awards Accessible Tech
category and conference panels focused on

For more information, visit CES.tech.

Note to Editors: The official name of the global technology
event is “CES
®.” Please do not use
“Consumer Electronics Show” or “International CES” to refer to the event.

About the Consumer Technology Association Foundation

The Consumer Technology Association (CTA) Foundation is a public,
national foundation affiliated with the Consumer Technology Association.
It was established with the mission to link seniors and people with
disabilities with technologies to enhance their lives. The Foundation is
focused on strategic support of programs to impact these communities and
has launched its first series of grants in 2012. It also serves to
facilitate dialog between industry, consumers, government, advocacy
groups and other key stakeholders around important issues. For more
information on the CTA Foundation please visit

About CES:

CES is the world’s gathering place for all who thrive on the business of
consumer technologies. It has served as the proving ground for
innovators and breakthrough technologies for 50 years—the global stage
where next-generation innovations are introduced to the marketplace. As
the largest hands-on event of its kind, CES features all aspects of the
industry. Owned and produced by the Consumer Technology Association (CTA)TM,
it attracts the world’s business leaders and pioneering thinkers. Check
out CES
video highlights
. Follow CES online at CES.tech
and on social.

About Consumer Technology Association:

Consumer Technology Association (CTA)TM, is the trade
association representing the $287 billion U.S. consumer technology
industry. More than 2,200 companies – 80 percent are small businesses
and startups; others are among the world’s best known brands – enjoy the
benefits of CTA membership including policy advocacy, market research,
technical education, industry promotion, standards development and the
fostering of business and strategic relationships. The Consumer
Technology Association also owns and produces CES® – the
world’s gathering place for all who thrive on the business of consumer
technologies. Profits from CES are reinvested into CTA’s industry


  • Innovate! and Celebrate – Register
    20-22, San Jose, CA
  • CES Unveiled Prague – Register
    20, Prague, Czech Republic
  • CES Unveiled Paris – Register
    25, Paris, France
  • CT Hall of Fame Dinner
    November 9, New York, NY
  • CES Unveiled New York
    November 10, New York, NY
  • CES Unveiled Las Vegas
    January 3, Las Vegas, NV
  • CES 2017 – Register
    5-8, Las Vegas, NV
  • CES Asia 2017
    June 7-9, Shanghai, China


Consumer Technology Association (CTA) Foundation
Steve Ewell,
Technology Association (CTA)
Danielle Cassagnol, 703-907-5253