DISH Partners with Common Sense Media to Bring Families Age-Appropriate TV and Movie Ratings and Reviews

  • Age-based ratings and reviews from Common Sense Media available
    today on DISHAnywhere.com; coming soon to DISH Anywhere™ mobile apps
    and Hopper® Whole-Home HD DVR
  • Ratings evaluate content of titles on a 0–5 scale, including
    violence, positive role models, language and sex

ENGLEWOOD, Colo.–(BUSINESS WIRE)–DISH has partnered with Common Sense Media, the nation’s leading
nonprofit organization dedicated to helping kids and families thrive in
a world of media and technology. The integration of Common Sense Media
to the DISH Anywhere platform will provide households with
age-appropriate ratings and reviews, as well as content ratings that
evaluate on a 05 scale the degree to which certain topics,
including violence, positive role models, sex, and language, are present
in a movie or TV show.


These features are available today on DISHAnywhere.com,
and will be available on DISH Anywhere mobile apps and Hopper DVR in the
coming months.

“DISH continues to improve on its technology to enhance choice and
control, all at no additional cost to our customers,” said Vivek Khemka,
senior vice president of product. “Today’s movie and TV ratings do not
fully encompass the age appropriateness for each program. Our
partnership with Common Sense Media offers families age-appropriate
reviews and ratings that make it easy and convenient for parents to make
informed decisions on the programs their kids watch.”

“At Common Sense Media, our goal is to provide families with the
information and tools they need to make informed decisions about the
media their children consume,” said Amy Guggenheim Shenkan, president
and COO of Common Sense. “We appreciate that DISH is empowering families
to make smart media choices, right at the point of decision, through
integrating our ratings and reviews into their DISH Anywhere platform.”

Ratings and Reviews

Customers using DISHAnywhere.com now can access independently conducted
age-based ratings and reviews for thousands of titles.

Common Sense Media provides a minimum age rating for each title, up to
18 years. Age ratings are followed by a brief overview of what parents
should know before their families view a TV series or movie, including a
short analysis of how young viewers may react to various aspects of a
title’s plot and theme.

To access ratings and reviews, DISHAnywhere.com users can select the
newly added Parental Guide page within a program’s profile.

Content Ratings

DISH now features Common Sense Media’s content ratings, which evaluate
the content of movies and TV shows on a 05 scale. Evaluated
content spans across eight different categories: positive role models,
positive messages, sex, violence, educational value, consumerism,
language and drinking, drugs, and smoking.

The 05 scale represents the degree to which each topic is
present in the program. If three dots are highlighted, there is a fair
amount of that type of content, whereas five dots indicates a
significant amount of that content.

The DISH Anywhere mobile app is available for download on iOS and
Android smart phones and tablets, as well as Amazon Fire HDX tablets.
For more information on DISHAnywhere.com
and the DISH Anywhere mobile app, visit http://www.mydish.com/dish-anywhere.

For more information on how Common Sense Media rates and reviews, visit https://www.commonsensemedia.org/about-us/our-mission/about-our-ratings.

About DISH

DISH Network Corp. (NASDAQ: DISH), through its subsidiaries, provides
approximately 13.932 million pay-TV subscribers, as of June 30, 2015,
with the highest-quality programming and technology with the most
choices at the best value. Subscribers enjoy a high definition lineup
with more than 200 national HD channels, the most International
channels, and award-winning HD and DVR technology. DISH Network
Corporation is a Fortune 250 company. Visit www.dish.com.

Subscribe to DISH email alerts: http://about.dish.com/alerts

Follow @DISHNews on Twitter: http://www.twitter.com/DISHNews

About Common Sense

Common Sense is the nation’s leading nonprofit organization dedicated to
helping families and educators thrive in a world of media and
technology. We rate, educate, and advocate on behalf of kids, families
and schools. Common Sense Media, the consumer pillar of Common Sense,
offers the world’s largest and most trusted library of age-based ratings
and reviews of all types of content targeted at kids, and our
research-based curriculum and tools are used in over 95,000 U.S.
schools. For more information, go to: www.commonsense.org.

Contacts

DISH
Emily O’Donnell, 303-723-1144
emily.odonnell@dish.com
@DISHNews

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