e.l.f. Beauty Gives SXSW a Makeover with Beautyscape Influencer Program and First-Ever Augmented Reality Live Stream on YouCam

AUSTIN, Texas–(BUSINESS WIRE)–e.l.f. Beauty, Inc. announced today the start of its annual Beautyscape
influencer event, this year at South by Southwest® (SXSW®) Conference
and Festivals (March 10-19, 2017), and a new collaboration with Perfect
Corp. to launch the first-ever augmented reality (AR) live stream beauty
network within the YouCam Makeup app. The groundbreaking, interactive
beauty live stream will debut at e.l.f.’s Beautyscape event and continue
throughout the weekend at the official SXSW e.l.f. Beauty Break Lounge
in Austin, Texas. e.l.f. and YouCam have enlisted top social media
beauty influencers, who will be onsite to live stream through the YouCam
Makeup app, showcasing this first-of-its-kind live AR integration.
YouCam Makeup is available to subscribers in the iTunes

In its 2nd year, e.l.f.’s Beautyscape has become the
destination for makeup enthusiasts to play, learn and innovate with
like-minded members of e.l.f.’s influencer community. Beautyscape will
include numerous events and activities showcasing the future of beauty,
technology and community. The Company’s collaboration with YouCam
enables deeper engagement through interactive live streaming
capabilities and will allow 400 million YouCam users the opportunity to
access exclusive e.l.f. and YouCam content. The live stream will feature
exclusive daily content, influencer tips and trends, e.l.f. beauty
picks, how-to tutorials, and more.

“As a brand deeply rooted in digital, we see the power and importance of
expanding our product offerings into the virtual realm. We look to
engage our consumers wherever they choose to explore their passion for
beauty, and virtual beauty is another place for us to connect, inspire
and build community,” says Mara McCune, Vice President of Brand at
e.l.f. Cosmetics. “We’re excited to be the first to offer this new age
of interactive beauty content, and teaming up with Perfect Corp. is an
ideal way to share Beautyscape and SXSW content with millions of
consumers across the country.”

The live stream will kick off on Friday, March 10th, where
e.l.f. and YouCam will begin sharing content on the YouCam app,
including a keynote presentation, panel discussion and beauty
masterclass. Additional content will stream throughout the weekend
inside the e.l.f. Beauty Break Lounge at SXSW (powered by e.l.f. and
YouCam) located in the Austin JW Marriott hotel, and will be open to
guests from Saturday, March 11th through Monday, March 13th.
Both beauty and tech fans alike are invited to visit the lounge to share
in the launch of YouCam Makeup’s live stream network and enjoy a
first-of-its-kind, virtual beauty experience.

“We are excited to usher in a new age of interactive digital beauty
content with e.l.f.,” said Alice H. Chang, CEO of Perfect Corp.
“e.l.f.’s digital engagement combined with our breakthrough technology
within YouCam represent a significant advance in the industry, and what
better setting to showcase this innovative technology than at SXSW.”

About e.l.f. Beauty, Inc.

e.l.f. makes luxurious beauty accessible for all women to play
®. Established in 2004 as an e-commerce business (www.elfcosmetics.com),
e.l.f. has become a true multi-channel brand through its own stores and
national distribution at Target, Walmart, CVS, Old Navy and other
leading retailers. By engaging young, diverse makeup enthusiasts with
innovative, high-quality cosmetics at an extraordinary value, e.l.f. has
become one of the fastest growing cosmetics companies in the U.S. For
more information, visit www.elfcosmetics.com.

About Perfect Corp.

With over 400 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together. Our experienced team of engineers and beauty
aficionados are pushing the frontiers of technology to create the beauty
platform of the future – a fluid environment where individuals express
themselves, learn the latest about fashion and beauty, and enjoy instant
access to the products from their favorite brands. YouCam recently
integrated the first ever augmented reality live stream beauty network
within the app where beauty experts are invited to host their own
broadcast segments. These shows can be viewed 12 hours a day, seven days
a week within YouCam Makeup. Further information about Perfect Corp. can
be found at perfectcorp.com.

All companies and product names mentioned herein are for
identification purposes only and are the sole property of their
respective owners. Copyright © 2017 e.l.f. Beauty, Inc. All rights


e.l.f. Beauty, Inc.
Sarah Gorelick,

Anne Shih, +886-2-8667-1298,
ext. 2448