eBay Launches the “Summer of Choice,” Letting Americans Vote for Their Favorite Mobile Deals All Season Long

New National Poll Reveals What Shoppers Want and How They Prefer to
Shop

SAN JOSE, Calif.–(BUSINESS WIRE)–This summer, red states and blue states unite in their affinity for
mobile shopping, and finding great deals on incredible summer must-haves
trumps all else. With this in mind, today eBay has announced it is
launching the “Summer of Choice,” giving Americans the freedom to vote
on twitter.com/eBay
for the seasonal items they want most and delivering exclusive deals
created specifically for mobile. eBay will release crowd-sourced mobile
deals on fashion, tech and home items from in-demand brands, with free
shipping – something every American can rally behind.


The Popular Vote

Beginning on June 24, eBay invites shoppers to head to twitter.com/eBay
to vote on their favorite “Summer of Choice” mobile deals. The first set
of dueling deals will feature a Char-Broil Classic Grill at 70 percent
off versus a Nutri Ninja Auto-iQ Blender at 50 percent off. The polls
will be open for three days, and the winning item will featured within
the eBay app for iOS and Android for 48-hours for purchase.

The polls will include summer essentials for favorite occasions and
popular milestones:

  • The 4th of July: Voting begins on June
    24; Deal released on June 27
  • Summer Fun: Voting begins on July 18; Deal released on July 21
  • Olympics: Voting begins on August 8; Deal released on August 11
  • Labor Day: Voting begins on August 22; Deal released on August
    25

The Right to Shop

The “Summer of Choice” coincides with eBay’s latest app update, making
it even easier to buy, sell and browse millions of items on the
Marketplace. “We know that Americans from coast to coast want choice –
the right items at the right price – along with a quick and simple
shopping experience,” said Hal Lawton, SVP of eBay North America. “Our
new mobile app offers the most seamless way to browse and buy millions
of items. And, all summer long, eBay is letting shoppers decide the
deals that are right for them – delivering in-demand merchandise at
extraordinary value, directly to their fingertips.”

Download the eBay app at mobile.ebay.com
to access the latest features and shop the “Summer of Choice” mobile
deals within the app. Stay tuned for additional app updates throughout
the summer as eBay releases more enhancements to the shopping experience.

What America Wants1

  • The economy is top of mind, and getting a good deal – and access to a
    broad selection of items with free shipping – is most important for
    the majority of respondents.
  • Nearly three in five Americans plan to shop more on their
    mobile devices this summer.
  • More than 85% of Americans say shopping on a smartphone or tablet is a
    convenient and quick way to make purchases and 81% like the choices it
    gives them.

eBay by the Numbers

  • eBay has 162 million active buyers
  • Virtually all items are backed by eBay Money Back Guarantee
  • 79% of merchandise sold on eBay is new
  • 900 million listings at any given time
  • The majority (63%) of items on eBay ship for free (reflects U.S., UK
    and DE)

eBay Mobile by the Numbers

  • 314 million eBay Inc. app downloads across the globe
  • 9.5 million new listings added via mobile per week
  • Of eBay app users in the U.S., approximately 42% use Android, 50% use
    iOS and 8% use both apps**
  • Android users spend the most on the P&A, Fashion and Electronics
    categories; iOS users spend more on the Fashion and Electronics
    categories**

**Data is sampled from 5/1/2015 – 4/30/2016 for eBay U.S.

About eBay

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the
Marketplace, StubHub and Classifieds platforms. Collectively, we connect
millions of buyers and sellers around the world, empowering people and
creating opportunity through Connected Commerce. Founded in 1995 in San
Jose, Calif., eBay is one of the world’s largest and most vibrant
marketplaces for discovering great value and unique selection. In 2015,
eBay enabled $82 billion of gross merchandise volume. For more
information about the company and its global portfolio of online brands,
visit www.ebayinc.com.

About the Survey1

The eBay Summer Mobile Shopping Survey was conducted by Kelton Global
Research between April 21 and April 28, 2016 among a sample
of 5,239 Americans ages 18+. The chances are 95 in 100 that a survey
result does not vary, plus or minus, by more than 1.4 percentage points
from the result that would be obtained if interviews had been conducted
with all persons in the universe represented by the sample. For more
information, visit www.keltonglobal.com.

Contacts

eBay
Julia Hui
press@ebay.com
or
Edelman
Jessica
Defilippo, 212-819-4823
jessica.defilippo@edelman.com

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