Electrolux Ideas Lab: Let’s Bring Healthy, Home-Cooked Food to Every Dinner Table

STOCKHOLM–(BUSINESS WIRE)–Electrolux: (STO:ELUXA)(STO:ELUXB)

Global eating habits are changing as our passion for food is booming. In
a new global competition, Electrolux now seeks innovative ideas to
inspire healthier, more sustainable home cooking. The winner will
receive a €10,000 cash prize and a unique experience to transform their
idea into reality.

“With Electrolux Ideas Lab, we are aiming to trigger creativity and
out-of-the-box thinking around matters relating to the home and everyday
life. The competition celebrates the creative minds of participants and
enables them to take their ideas even further.” says Jonas Samuelson,
Electrolux President and CEO.

Consumers today search to source local produce, share meals on social
media, travel for new tastes in gastronomy and buy more cookbooks than
ever before. At the same time, food is increasingly recognized as a
global sustainability challenge in terms of food waste, CO2 emissions,
and health issues such as obesity, diabetes and under-nutrition.
Electrolux Ideas Lab offers an opportunity for anyone to cook up
creative ideas that inspire people around the world to enjoy tastier,
healthier and more sustainable home cooking. The recipe for success is
limitless; we welcome ideas from smartphone apps, food-sharing programs,
innovative recipe collections, kitchen tools and life hacks, to
full-fledged business models. The competition is open to everyone over
the age of 18 and entries can be submitted from August 15 – October 3.
Submissions can be made individually or as a two-person team. Tell us
about your idea in a 30-second video clip, write a short description and
upload to www.electroluxideaslab.com.
Be as creative as you can with your video submission and explain your
idea in the most persuasive way possible.

Key dates: October 18: Top 50 announced. November 17: Top 10 announced.
November 28: Winner is revealed

The winner will be selected by a jury of Electrolux experts. They
receive a €10,000 cash prize and an invitation to spend a week in
Stockholm. During this week, the winner meets with leaders and experts
from Electrolux and network with some of the most successful
Scandinavian start-ups to enable them to develop, realize and launch the
idea further. As a global competition, we welcome a diverse range of
entries from people with varied backgrounds, culinary experiences and
creative ambitions that are both feasible for consumers today and in the
future. We will consider all ideas as inspiration for our ongoing work
with innovation. If an idea fits with the Electrolux portfolio and is
considered for further development, a discussion will be pursued with
the idea owner directly.

For more information and to submit your idea, go to: www.electroluxideaslab.com

Electrolux is a global leader in home appliances and appliances for
professional use, based on deep consumer insight. We offer thoughtfully
designed, innovative and sustainable solutions, developed in close
collaboration with professional users. The products include
refrigerators, ovens, cookers, hobs, dishwashers, washing machines,
vacuum cleaners, air conditioners and small domestic appliances. Under
esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and
Electrolux Grand Cuisine, the Group sells more than 60 million products
to customers in more than 150 markets every year. In 2015, Electrolux
had sales of SEK 124 billion and 58,000 employees. For more information
go to http://www.electroluxgroup.com

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Contacts

Electrolux Press Hotline
+46 8 657 65 07.