Enesco Announces Enhanced Go-to-Market Strategy – a Custom Experience for Today’s Retailers

ITASCA, Ill.–(BUSINESS WIRE)–In January 2016, Enesco, LLC consolidated the Enesco Gift and Department
56 product divisions. “This move has provided an exciting opportunity
to align our talents and pursue a more focused product marketing
strategy,” reports Molly Kinney, former President of Department 56
and newly appointed President of the consolidated division.

In support of this consolidation of divisions, Enesco is now announcing
a dynamic new realignment of its field sales organization and expansion
of its sales support capabilities.

For customers of Enesco Gift, Dept 56, and Gund, the field sales
realignment will better support the Company’s new product marketing
strategy, provide optimal sales solutions for different levels of
demand, and accommodate a broader range of retailer sales and service
models and preferences. In support of both product and field sales
strategies, Enesco is expanding its B2B website capabilities. This
effort is strengthening the Company’s marketing reach and providing
customers with even more options on how they can interact with the
Company.

Enesco will also be reinforcing sales support through the addition of an
expanded Inside Sales team. Positioned to support retailers both on and
off-line, Enesco’s Inside Sales team is capable of servicing all types,
profiles, and preferences of retailers.

“We are committed to be at the forefront of our industry in adapting
to today’s retailer purchasing preferences and behaviors, and responding
with new and innovative technologies,” stated Todd Mavis, the CEO of
Enesco. “Through these changes we will dramatically enhance the
experience of our retail partners, helping them grow their sales and
improving their profitability.”

About Enesco

Enesco, LLC is a global leader in the gift, plush toy, and home décor
industries with a portfolio that includes some of the world’s most
recognizable brands including Jim Shore, Disney, Gund, Department 56,
Britto and Our Name Is Mud. Serving more than 40,000 customers
worldwide, the company designs, develops, and distributes consumer
products to a wide variety of specialty card and gift retailers, home
décor boutiques, national retail chains, and direct-to-consumer
retailers. Enesco’s international headquarters is located in Itasca,
Illinois with subsidiaries in the United Kingdom, France, Canada and
China. Enesco serves markets operating in the Americas, Europe, Canada,
Australia and Asia. Enesco employs approximately 750 associates
worldwide. For more information, visit www.enesco.com.
For media inquiries, contact dbernar@enesco.com.

Contacts

Enesco, LLC
Doris Bernar
dbernar@enesco.com