Fabletics Announces U.S. Retail Expansion with 12 New Stores Opening in 2017

LOS ANGELES–(BUSINESS WIRE)–Fabletics, the innovative and rapidly growing activewear brand
co-founded by Kate Hudson in 2013, will be opening 12 new retail
locations in 2017. Adding to the 18 existing locations that started
opening as of Fall of 2015; these new stores will bring the Fabletics
retail store count to a total of 30 locations throughout the continental
United States in just 23 months.

Leveraging the brand’s proprietary digital platform and 1 million member
base, Fabletics retail locations continue to be strategically selected
based on deep customer insights and enhanced market data. In close
partnership with high-profile mall developers including Simon,
Westfield, and Macerich, amongst others, most of the brand’s new stores
will average just over 2,200 square feet and will open in key markets
before Fall 2017. The first opening will take place in Frisco, Texas in
March 2017 followed by Indianapolis, Indiana; Lexington, Kentucky;
Schaumburg, Illinois; Boulder, Colorado; and Portland, Oregon in the
second quarter of 2017. Beginning in July 2017, additional Fabletics
stores will open in Scottsdale, Arizona; Cerritos, San Jose, San
Francisco and San Diego, California and Paramus, New Jersey.

Fabletics is the only e-commerce retailer to date to have seamlessly and
successfully integrated a member-based program with online and offline
shopping. While anyone can shop as a guest with Fabletics, the VIP
Membership offers the advantage of using all of its benefits both in
store and online. Both traditional customers and members can shop the
latest Fabletics collections across both channels, including the brand’s
exclusive prints, state-of-the-art fabrics, and coveted performance and
lifestyle collections ranging from iconic leggings, sports bras and
tops, to active-inspired dresses, loungewear and swimwear capsules.
Reflecting Fabletics’ innovative model, the retail stores provide an
enhanced customer service experience, leveraging Fabletics proprietary
OmniCart technology solutions to provide a seamless shopping experience
that blends the online and offline platforms. Fabletics VIP Members are
able to fluidly shop and return items in store and online and can easily
check order history, add items to their cart, update their account
information and more, while in store. If a member is unable to find
exactly what they want in a Fabletics store, free shipping from the
distribution center is available for out-of-stock items.

“Our inspiration for the store was clear and simple – we aimed to bring
a hint of the active lifestyle elements that shape our customers lives
inside while keeping the main focus on our amazing product offering and
delivering a seamless customer experience. Less is more,” said Dustin
Netral, Senior Vice President of Operations for Fabletics. “Ultimately,
the store was designed to enhance our overall brand experience, inviting
customers in to touch, feel and see the high quality fabrications,
latest innovations and newest designs, while making it as easy as
possible for them to shop the way they like.”

About Fabletics

Fabletics is a high-performance lifestyle brand co-founded by Kate
Hudson in 2013. In line with its mission to offer high-quality
activewear at an accessible price, Fabletics was designed with the
modern woman’s busy lifestyle in mind; every piece is intended to fit
seamlessly into every moment of her day. The brand offers a full
selection of apparel and accessories to over one million VIP members
across eight countries via its eCommerce website www.fabletics.com
and eighteen U.S.-based retail stores.

For general information on Fabletics, please visit http://www.techstyle.com/fabletics
experience the brand’s editorial content site, please click http://blog.fabletics.com


For TechStyle Fashion Group
Alexis Blais, 203-682-8270