ELGIN, Ill.–(BUSINESS WIRE)–#LiveUnshelled–To celebrate their 5-year partnership, Fisher® nuts and Food
Network Chef Alex Guarnaschelli announced the launch of #LiveUnshelled.
The new social campaign encourages consumers to go beyond their
comfort zones to “experiment, improvise, and find an unexpected crunch”
in their cooking and in other parts of their lives.
Kicking off this month with social videos featuring Guarnaschelli’s unshelled
moments, the Live Life UnshelledTM campaign
is inspired by the notion that life would be pretty boring if everyone
followed the same recipe or ate the same meals day after day. Fisher
is instead encouraging consumers to break the mold, try something new
and take part in the campaign by sharing their unshelled moments on
Facebook and Instagram with the campaign hashtag #LiveUnshelled.
“We are so excited to be partnering with Chef Alex Guarnaschelli for a
fifth year,” said Howard Brandeisky, Senior Vice President, Global
Marketing & Customer Solutions at John B. Sanfilippo & Son, Inc. “Chef
Alex has been inspiring home chefs for years with her innovative tips
and creative, yet simple recipes on behalf of the Fisher brand,
but now we’re asking our consumers to step outside of their comfort
zones, try something new and come out of their shells.”
Fisher Chef’s Naturals® is the #1 brand in the recipe nut
aisle. The entire product line is Non-GMO Project Verified and contains
no preservatives. Moreover, most Fisher Chef’s Naturals walnuts,
pecans, and almonds are certified by the American Heart Association®‡.
The brand also recently launched new, refreshed graphics for its
stand-up, re-sealable bags. Available on store shelves this month, the
updated packaging showcases the Non-GMO Project Verification mark as
well as recipe content on the back panel.
‡ American Heart Association Heart-Check certification does not apply to
recipes or other information unless expressly stated. For more
information, visit heartcheck.org.
For more information about where to buy Fisher nuts, visit www.fishernuts.com
For over 90 years, Fisher® nuts has been providing consumers with
high quality and delicious nut products for recipes and
snacking. Recipe-ready ingredients from Fisher feature a
convenient stand-up, re-sealable bag. Fisher also offers a
variety of snack nuts. For more information, including hundreds of
delicious recipes, promotional offers and more, visit www.fishernuts.com.
About John B. Sanfilippo & Son, Inc.
John B. Sanfilippo & Son, Inc., (NASDAQ: JBSS),
founded in 1922, is a leading processor, marketer and distributor of
baking nuts, snack nuts and nut-based products that are sold in multiple
distribution channels. Our products can be found under the Fisher®,
Orchard Valley Harvest® and Sunshine Country® brand names and
a variety of private brands.
Blue Chip Marketing Worldwide
Katie Bernardi, 847-418-2530