Ford to Premiere New Vehicle, Unveil In-Car Technology at Mobile World Congress, CEO Mark Fields to Deliver Keynote

  • Ford at Mobile World Congress will introduce a new vehicle for Europe,
    unveil new in-car technology and outline the latest Ford Smart
    Mobility developments
  • Ford President and CEO Mark Fields will deliver a keynote at 14:00 CET
    on Feb. 22
  • Ford also will later in the week announce Ford Smart Mobility Game
    Challenge winner

COLOGNE, Germany–(BUSINESS WIRE)–Ford will introduce a new vehicle for Europe, unveil new advanced in-car
technology and detail the latest progress on the Ford Smart Mobility
plan at Mobile World Congress in Barcelona.

Ford President and CEO Mark Fields will announce the news in a keynote
speech at 14:00 CET on Feb. 22, in Auditorium 1, Hall 4, Conference

Ford is exhibiting for a fifth consecutive year at the world’s biggest
mobile event, which last year attracted 94,000 attendees from 200
countries. This year, Fields will highlight developments in mobility,
connectivity, customer experience, autonomous vehicles and data and

Also at Mobile World Congress, Ken Washington, vice president, Ford
Research and Advanced Engineering, will announce the winners of the Ford Smart
Mobility Game Challenge
at the Ford stand on Fira Gran Via, Hall 3,
stand #C20 at 10:00 CET on Feb. 24. Launched at Gamescom, the challenge
invited developers to create concepts that could help to inspire
mobility solutions.

Ford will be exhibiting at App Planet, Hall 1, stand #A38, where
developers are encouraged to visit and share their ideas. Ford Mobile
World Congress media materials can be accessed on Feb. 22 from

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based
in Dearborn, Mich. With about 199,000 employees and 67 plants worldwide,
the company’s core business includes designing, manufacturing, marketing
financing and servicing a full line of Ford cars, trucks, SUVs and
electrified vehicles, as well as Lincoln luxury vehicles. At the same
time, Ford is aggressively pursuing emerging opportunities through Ford
Smart Mobility, the company’s plan to be a leader in connectivity,
mobility, autonomous vehicles, the customer experience and data and
analytics. For more information regarding Ford, its products worldwide
or Ford Motor Credit Company, visit

Ford of Europe is responsible for producing, selling and
servicing Ford brand vehicles in 50 individual markets and employs
approximately 53,000 employees at its wholly owned facilities and
approximately 68,000 people when joint ventures and unconsolidated
businesses are included. In addition to Ford Motor Credit Company, Ford
Europe operations include Ford Customer Service Division and 24
manufacturing facilities (16 wholly owned or consolidated joint venture
facilities and 8 unconsolidated joint venture facilities). The first
Ford cars were shipped to Europe in 1903 – the same year Ford Motor
Company was founded. European production started in 1911.

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Ford Motor Company
Sandra van Tongern