Fullscreen & GroupM Launch “Playa,” an Influencer Marketing Partnership

New Organization to Leverage Fullscreen Technology Platform and
Industry Leading Influencer Marketing Services

LAS VEGAS–(BUSINESS WIRE)–Global media company Fullscreen and GroupM, the media investment
management division of WPP (NASDAQ: WPPGY), the world’s largest
communications services group, have partnered to form Playa, an
influencer marketing partnership dedicated to serving clients across
GroupM and WPP agencies, announced George Strompolos, CEO, Fullscreen
and Rob Norman, Chief Digital Officer, GroupM.

“Influencer marketing is a must for every brand trying to reach their
audience cross platform in an authentic way,” said Strompolos. “It’s a
great way to integrate a brand into cultural conversations with stars
the audience connects to passionately.”

From ideation to execution to evaluation, Playa will be staffed by a
dedicated team of influencer marketing specialists. In addition to
access to Fullscreen’s 75k+ strong creator network, clients will get
first-look sponsorship opportunities with in demand creators and
breakthrough new programming formats across YouTube, Instagram, Vine,
Snapchat and more. Additionally, they will have access to Fullscreen’s
proprietary creator/client platform, which matches a brand campaign
audience target with creators who can reach that audience with scale.
Playa clients will also have the opportunity to work with Fullscreen’s
in-house award-wining production team who’ve created one-of-a-kind
campaigns for a wide array of clients from packaged goods to beauty.

“Influence has changed. New voices are needed for the digital
generation. Celebrity ebbs and flows so much faster now and brands need
to capture that flow and to exploit micro audience segments,” said
Norman. “Fullscreen is a leader in this space and has distinguished
itself by seamlessly marrying the creative vision of brands to
influencers. As ever, GroupM’s focus is at the nexus of media,
technology, data and creativity.”

A key investor in Fullscreen’s development, WPP continues to maintain an
equity interest in the company.

About Fullscreen
Fullscreen is a global youth media company
that develops online creators and produces multi- platform entertainment
experiences. 600 million subscribers generate more than 5 billion video
views across Fullscreen’s global network each month. Fullscreen’s
network includes 75,000 creators, including Grace Helbig, The Fine
Bros., filmmaker Devin SuperTramp, Andrea Russett and Jack and Jack.
Visit www.fullscreen.com.

About GroupM
GroupM is the leading global media investment
management company serving as the parent to WPP media agencies including
Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the
programmatic digital media platform, Xaxis, each global operations in
their own right with leading market positions. GroupM’s primary purpose
is to maximize performance of WPP’s media agencies by operating as
leader and collaborator in trading, content creation, sports, digital,
finance, proprietary tool development and other business-critical
capabilities. GroupM’s focus is to deliver unrivaled marketplace
advantage to its clients, stakeholders and people. Discover more about
GroupM at www.groupm.com.

Follow @GroupMWorldwide on Twitter

Follow GroupM on LinkedIn – https://www.linkedin.com/company/groupm

Contacts

Fullscreen Press
Maria Gonima, 310-740-9445
maria.gonima@fullscreen.com
or
GroupM
Press

David Grabert, 917-428-3952
david.grabert@groupm.com

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