Gender Specificity Report: Rethinking how to target gender in FMCG markets – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “TrendSights
Analysis: Gender Specificity ; Rethinking how to target gender in FMCG
report to their offering.

As society grows to become increasingly individualistic consumers are
actively seeking out products that meet their specific gender needs be
those physiological or cultural. Naturally this trend is prominent in
personal care; however as unnecessarily gendered products and
controversial pricing headlines have hit the media the trend’s
prominence is quickly expanding across food beverages and other

Key Findings:

– Consumers are most likely to seek gender-specific products in the
dairy category among all of the food categories.

– Increased blurring of gender roles is making it more difficult for
brands to successfully target the trend.

– Using growing knowledge of nutritional needs aligned to each gender
means targeting physiological needs becomes easier and more specific.

Your key questions answered:

– How relevant is Gender Specificity to my market?

– What does Gender Specificity mean to my category?

– Which consumers are most concerned about Gender Specificity?

– How can I capture the interest of gender-focused consumers on
overcrowded shelves?

Key Topics Covered:

1. Trend snapshot

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

Companies Mentioned

– Natura House

– Samfarmer

– Marlowe

– Powerful Men

– Ideal

– Alimentos

– Ginial

– Mancan

– Johnnie Walker

– Wellwoman

– Emmi Schweiz

– Evian

– Yogi Tea

– Mack’s

– Colgate

For more information about this report visit


Research and Markets
Laura Wood, Senior Manager
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
For GMT Office Hours Call +353-1-416-8900
Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Topics: Consumer
Goods and Services
, Branding