Andre De Grasse joins Gillette Canada To Highlight The Precision
Needed On The Path Toward the Olympic Games
TORONTO–(BUSINESS WIRE)–As the sporting universe turns its attention to the Rio 2016 Olympic
Games, Gillette, the world’s leading male grooming brand, today
unveiled its roster of athletes in conjunction with the launch of Perfect
Isn’t Pretty, the brand’s latest campaign that celebrates the
Perfect Isn’t Pretty takes a look behind the curtain, honouring
the arduous journey that all Olympians face throughout their training in
the pursuit of the Olympic Games. In Canada, Gillette is teaming up with
decorated Canadian Sprinter Andre De Grasse to celebrate the precision
his training demands as he prepares for his first opportunity to
represent Canada at the Rio 2016 Olympic Games.
“The opportunity to represent your country at the Olympic Games is
earned, not given,” said Andre De Grasse. “Every day, we as athletes
face several challenges during the training process and it is imperative
that we approach each situation carefully and with continued precision.
I must refine my training every day to give myself the best opportunity
to achieve my dreams at the Olympic Games.”
The first installment of this new campaign features Neymar Jr. (Brazil,
Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle
Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling),and
explores the real story of what it takes to represent their hopeful
nation on the world’s biggest sporting stage – the Olympic Games.
Neymar Jr. (Brazil, Football)—Recognized as one of the
beautiful game’s greatest players at only 23 years old, Neymar is a
forward for the legendary Spanish Club FC Barcelona and Captain of the
Brazilian National Football Team, which he led to an Olympic silver
medal in 2012.
Ashton Eaton (USA, Decathlon)—If the winner of the Decathlon is
considered the “World’s Greatest Athlete” then Eaton is unquestionably
the best. He’s a two-time World Champion, current World Record holder
(9,045 points) and reigning Olympic Champion.
Ning Zetao (China, Freestyle Swimming)—Zetao is one of Asia’s
biggest breakout stars and is set to take the world by storm in Rio.
The current Asian 100-meter freestyle record holder and reigning World
Champion is also a lieutenant in the Chinese Navy.
Andy Tennant (Great Britain, Team Pursuit Cycling)—Tennant is
looking to write his own story in Rio following a reserve role for
Team GB during the London 2012 Olympic Games. He is expected to be an
integral part of the pursuit team that took Gold four years ago.
In a series of installments throughout the campaign, the brand will
focus on the challenges and hardships the four global athletes are faced
with during their intensive training in preparation for the Olympic
Games. Whether it’s overcoming obstacles in training such as inaccurate
timing, a poor start, or a missed shot, Gillette’s Perfect Isn’t
Pretty campaign begins by reminding us that all athletes need the
right tools and precision training to succeed on the road ahead.
“At Gillette we understand that the journey towards precision is long,
and often overlooked in favor of the end result,” said Kurt Iverson,
Communications Leader, Gillette North America. “We’re proud of the
razors that we design and manufacture because we understand that behind
every great shave was years of precise engineering. The same is true for
athletes preparing for the Olympic Games.”
The Perfect Isn’t Pretty campaign reinforces the role of Gillette
as a brand that promises and strives to deliver the best for 800 million
men every day and has done so for over 100 years. Most recently,
Gillette delivered on this promise with the launch of Gillette Fusion
ProShield, a new blade cartridge that adds lubrication before and after
the blades to shield against skin irritation when shaving. Gillette
Fusion ProShield razors are available for mass purchase through Gillette
Shave Club and other retail stores across Canada for a suggested
retail price of $14.99. Four pack replacement cartridges are also be
available for a suggested retail price of $23.97.
About Procter & Gamble
P&G serves consumers around the
world with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
Porter Novelli on behalf of Gillette Canada:
Tomas Cleary, 416 422