LONDON–(BUSINESS WIRE)–#Education–According to the latest research report released by Technavio,
the global school stationery supplies market is expected to reach more
than USD 121 billion in revenue by 2020.
This report titled ‘Global
School Stationery Supplies Market 2016-2020‘, provides an
in-depth analysis of the market in terms of revenue and emerging trends.
For calculating the market size, this report considers revenues
generated from the commercial sales of stationery supplies to
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“Innovations in the stationery products are quite common in the markets
of North America and Western Europe. However, the markets in these
regions have been experiencing sluggish growth on account of an
increased use of digital tools, which have induced vendors to shift
their focus to regions such as APAC and MEA,” said Jhansi Mary, one of
Technavio’s lead industry analysts for education.
Some of the other driving forces behind the growth of the global school
stationery supplies market are as follows:
- Development of new product areas
- Product improvisation with respect to specific consumer needs
Development of new product areas
An Increase in competition in the school stationery supplies market and
enhanced use of digital tools such as iPads and mobile phones in
educational institutes have prompted vendors to increase their product
portfolios and offer more diverse solutions. Newell Rubbermaid, a
pioneer in writing instruments, has started offering high-quality and
precision stylus pens, under its brand name Rotring.
The product 800+ is a premium hybrid of a mechanical pencil and stylus.
This product uses a unique retractable mechanism and offers both the
functions at the same end of the pencil. The precision stylus tip offers
high accuracy and control, and the soft tip glides it smoothly and is
compatible with all touchscreen tools.
Product improvisation with respect to specific consumer needs
Thanks to an increase in competition, many leading vendors have started
to focus on developing new products that cater to specific end-user
needs. Given the changing learning process and lecture delivery
scenario, stationery products are no more mere discretionary products
that are used to only read and write. They include a wide range of
traditional and non-traditional school supplies. For instance, since
primary school students generally write with pencils, companies have
started manufacturing a type of paper only meant for writing with
pencils. Openings between fibers of these papers have been filled in and
space in between the fibers have been condensed. This design prevents
the pencil graphite from lodging itself into the paper. In addition, the
surface of this paper is smoother in comparison to the traditional
paper. This makes it easier for the graphite from the pencil lead stick
to the eraser, thereby making the paper easy to clean.
The density of writing strokes also reduces, with smooth surfaces of the
paper, thereby making it easy to write effectively and clearly. If the
surface of the paper is rough, the density of writing strokes increases
and it becomes difficult to erase. However, by processing the paper to
balance these clashing properties, Kokuyo was able to develop a certain
type of paper that can effectively support distinct writing, which is
easy to erase. Similar to these initiatives, vendors catering to
specific product categories develop innovations that effectively meet
The presence of numerous vendors in the market has led to higher
penetration and has prompted the need for new innovative product
offerings. Vendors in the market have realized that, to achieve
sustainable high growth, they need to invest more into R&D. Many
companies such as Camlin are therefore taking steps in this direction by
opening new R&D centers and recruiting an experienced and qualified
workforce to execute the same. The purpose is to strengthen the
capability of offering innovative products beyond traditional areas to
attract customers’ attention.
The affinity for high-quality stationery is also prompting the need for
innovation, due to which, several vendors are anticipated to offer
attractive differentiated products. For instance, a pin-less stapler
creates holes in sheets and interlocks all of them, thereby eliminating
the need for pins while it refills the stapler. Products that enable
consumers to express their individuality are also gaining demand in the
market. For instance, latest offerings such as the left-handers’
notebooks with the spiral on the right and perforation on the left-hand
side have gained popularity in the market.
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and top-down approaches, besides using in-house market modeling tools
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obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.
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