Handmade at Amazon Expands into Europe

Amazon customers in Germany, France, Italy, Spain, the United Kingdom
and across Europe can now shop for over 30,000 genuinely handcrafted
items

In the U.S., thousands of Handmade at Amazon items available for
Prime two-day shipping

SEATTLE–(BUSINESS WIRE)–Amazon (NASDAQ:AMZN) today announced the expansion of Handmade at
Amazon, a store featuring genuinely handmade items crafted and sold
directly from European artisans, to its five European local
marketplaces. With Handmade at Amazon, customers can discover products
from artisans with the familiar Amazon experience they know and trust.
Amazon customers in Germany, France, Italy, Spain, the United Kingdom
and across Europe can now shop over 30,000 genuinely handcrafted items,
with hundreds of new products being added each day, sold directly by
European artisans new to the Handmade at Amazon store.

“When we introduce a new business at Amazon we think long-term and
globally. Since launch, we’ve received feedback from customers and
artisans around the world that they want a Handmade at Amazon store in
their local marketplace,” said Steve Johnson, Director at Amazon. “With
our focus on genuine handcrafted products, the Handmade at Amazon store
has been a big hit with artisans and customers in the U.S. and we’re
encouraged by the strong growth of sales and customer traffic. Amazon
has become a one-stop shop for holiday gifting, and this year customers
will see hundreds of thousands more handmade items, with thousands
eligible for Prime two-day shipping.”

Since the launch of Handmade at Amazon in the U.S. less than a year ago,
Amazon’s selection of quality handcrafted products has grown over 5x to
include more than 500,000 items from all 50 states and over 80 countries
around the world. Artisan crafted products are available in ten
categories, and over 50 percent of items include options for customer
personalization.

In the U.S., Handmade at Amazon has continued to add new features,
making shopping for handmade items convenient and easier than ever,
including:

  • Connect with the Artisan: Allowing customers to interact
    directly with artisans to commission products that are completely
    their own.
  • Martha Stewart American Made store: Featuring local artisans
    hand selected by Martha Stewart.
  • Made in Italy store: Offering handcrafted items from Italian
    artisans.

Heading into the Holidays, Handmade at Amazon will release its second
annual Holiday Gift Guide, featuring curated lists of artisan-made
products for her, for kids, for him, and more. Presented by audience and
by price, the gift guide makes finding the perfect handmade gift easier
than ever.

All products available on Handmade at Amazon are factory-free and must
be made by hand. Handmade at Amazon features a variety of product
categories including Accessories, Baby and Toys & Games, Jewelry, Home
Décor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and
Furniture.

To explore products and view highlighted artisan videos on Handmade at
Amazon, click
here
.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit amazon.com/about.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr