Hershey’s Cookie Layer Crunch Bar – The Treat with an Intersection of Flavors and Textures – Finally Hits Store Shelves

Millions of Hershey’s Cookie Layer Crunch bars will be given
out across America to celebrate

HERSHEY, Pa.–(BUSINESS WIRE)–The Hershey Company (NYSE: HSY) announced today that Hershey’s Cookie
Layer Crunch
bar, one of the most anticipated innovations from the
iconic Hershey’s brand in more than 16 years, is now available in
stores nationwide. To kick off the festivities, The Hershey Company is
temporarily renaming the renowned intersection of Chocolate Avenue and
Cocoa Avenue in Hershey, Pa., to Chocolate Avenue and Cookie
to celebrate the launch and the evolution of the Hershey’s
chocolate brand.

“This is an exciting time for the Hershey’s brand, and we wanted
to kick off the celebration at home, in Hershey, Pa. Nearly every city
has iconic intersections that are part of its history, and to rename
Cocoa Avenue to Cookie Avenue is a very special way to announce the
product’s nationwide availability from the birthplace of America’s
chocolate,” said Melinda Lewis, Senior Director, Hershey’s brand.
“But this is just the beginning, we’re excited to celebrate this launch
by giving away more than seven million samples of Hershey’s Cookie
Layer Crunch
bars to our fans.”

Sampling opportunities for consumers to try Hershey’s Cookie Layer
bars include:

  • On Tuesday, Dec. 6, teams will recreate Chocolate Avenue and Cookie
    intersections in Chicago, Las Vegas and Philadelphia
    to serve up free Hershey’s Cookie Layer Crunch bars:

    • Chicago: The Magnificent Mile (Michigan Avenue), between
      Illinois Street and Lakeshore Drive from 11 a.m. – 3 p.m. (local
    • Philadelphia: City Hall Neighborhood, between Arch Street
      and Walnut Street from 11 a.m. – 3 p.m. (local time)
    • Las Vegas: The Strip, various locations from 3 p.m. – 7 p.m.
      (local time)
  • Visit Hersheys.com or Facebook.com/Hersheys to receive a digital
    coupon to save $1 off 2 Hershey’s Cookie Layer Crunch Caramel
    Bars (1.4oz). Coupons will be available until December 31 or while
    supplies last.*
  • Now through February 2017, Hershey fans across the country can also
    take a complimentary bite of Hershey’s Cookie Layer Crunch bars
    at select retailers nationwide. Consumers should be on the lookout for
    pop-up sampling experiences in-store to join the celebration.
  • Visitors to Radio City Music Hall from Dec. 9 – 21 will have access to
    an interactive,
    digital sampling machine
    . Fans can play with holiday-themed
    filters while making a video to share on social media, and at the end,
    they’ll be surprised with a Hershey’s Cookie Layer Crunch

But that’s not it. Check out the Hershey’s Cookie Layer Crunch
Facebook Live video that aired on December 4, National Cookie Day, at www.Facebook.com/Hersheys.
The event kicked off live from Hershey’s Chocolate World Times
Square in New York City and then cut to a reveal segment from The
Hershey Theater right in Hershey, Pa. The announcement was a fun
tech-style launch for the new Hershey’s Cookie Layer Crunch
bar revealing the new product for Hershey’s fans across the United
States. The mockumentary nature of the unveiling brings levity and fun
to the new product experience.

New Hershey’s Cookie Layer Crunch bars combine the classic Hershey’s
chocolate that consumers know and love, with the creamy, crunchy twist
they desire. The bars come in three delicious flavors: Caramel, Vanilla
Crème and Mint – which combine crunchy cookie bits, layered with a
decadent filing, all wrapped in creamy, genuine Hershey’s
chocolate. Each piece is portioned into three of Hershey’s iconic
pips at 90-100 calories to create a convenient, layered, snack-able

Hershey’s Cookie Layer Crunch bars are offered in multiple
sizes perfect for a variety of snacking occasions and for sharing. Sizes
include a 6.3-oz. bag that is filled with nine pieces of individually
wrapped Hershey’s Cookie Layer Crunch (SRP $4.19; all
flavors), a 3.5-oz. “XL Bar” featuring five pieces, (SRP $2.89; all
flavors), a 2.1-oz. “King Size Bar” that has three pieces (SRP $1.69;
available in Caramel only), and a two-piece, 1.4-oz. bar, perfect for on
the go snacking (SRP $0.99, available in Caramel only).

*Terms Apply.

About The Hershey Company

The Hershey Company, headquartered in Hershey, Pa., is a global
confectionery leader known for bringing goodness to the world through
its chocolate, sweets, mints and other great-tasting snacks. Hershey has
approximately 21,000 employees around the world who work every day to
deliver delicious, quality products. The company has more than 80 brands
around the world that drive more than $7.4 billion in annual revenues,
including such iconic brand names as Hershey’s, Reese’s, Hershey’s
Kisses, Jolly Rancher, Ice Breakers and Brookside. Building
on its core business, Hershey is expanding its portfolio to include a
broader range of delicious snacks. The company remains focused on
growing its presence in key international markets while continuing to
extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products.
For more than 120 years, Hershey has been committed to operating fairly,
ethically and sustainably. Hershey founder, Milton Hershey, created the
Milton Hershey School in 1909 and since then the company has focused on
giving underserved children the skills and support they need to be
successful. Today, the company continues this social purpose through
‘Nourishing Minds,’ a global initiative that provides basic nutrition to
help children learn and grow. From neighborhoods across the United
States to the streets of Shanghai and Mumbai and villages of West
Africa, our goal is to nourish one million minds by 2020.

To learn more –










The Hershey Company
Anna Lingeris