HISTORY and Carl’s Jr. Celebrate Popular Burger Chain’s 75th Anniversary with Classic Car Restoration Series Integrations with Counting Cars and American Restoration

Guía de Regalos

75th anniversary campaign includes a large
cup promotion sweepstakes for the chance to win a Carl’s Jr.-themed 1975
Corvette Stingray restored on Counting Cars

CARPINTERIA, Calif.–(BUSINESS WIRE)–HISTORY®
and Carl’s
Jr.
® today announced two HISTORY series
integrations to celebrate Carl’s Jr.’s upcoming 75th
anniversary on July 17. Episodes from returning series Counting Cars
and American Restoration will feature two different classic car
restorations in a nod to the Carl’s Jr. success story as well as the
brand’s enduring impact on American culture.


Counting Cars: Cool Cars and
Premium Burgers

Featured in the Counting Cars: Season 5 episode debuting March 8,
Andy Puzder, chief executive officer of CKE Restaurants (parent company
of Carl’s Jr. and Hardee’s®) stops by Count’s
Kustoms
to commission a custom, Carl’s Jr.-themed car rebuild to
commemorate Carl’s Jr.’s upcoming 75th anniversary. Later in
the episode, Count’s Kustoms’ founder Danny Koker unveils a perfectly
restored ‘75 Corvette Stingray, complete with racing-grade engine and
emblazoned with the number “75”.

Coinciding with the Counting Cars episode, HISTORY, Carl’s Jr.
and beverage partner Coca-Cola® will launch a special “Carl’s Jr. 75th
Anniversary Sweepstakes” that gives fans the chance to win the actual
Carl’s Jr.-themed 1975 Corvette Stingray depicted in-show. Other prizes
include Carl’s Jr. and Coca-Cola merchandise, as well as $75 Carl’s Jr.
gift cards. The large cup promotion and sweepstakes starts today and
runs through March 22.

American Restoration: A Classic
Plymouth Kick Starts a Legend

In addition to Counting Cars, Puzder also appears on an upcoming
episode of American Restoration, where he works with series
talent Bodie Stroud, chief executive officer and founder of BS
Industries
, to restore a 1941 Plymouth Super Deluxe. It was in 1941
when Carl’s Jr. founder Carl N. Karcher and his wife Margaret borrowed
$311 against their own Plymouth and used $15 in savings to purchase a
single hot dog cart in Los Angeles. From one hot dog cart, Carl’s Jr.
grew into the iconic, edgy brand known for premium quality charbroiled
burgers worldwide.

Once fully restored by Bodie’s American Restoration team, with
input from Puzder himself, the souped-up Plymouth will travel on a 75th
anniversary tour to select Carl’s Jr. locations throughout the U.S. At
the end of the tour, the Plymouth will be auctioned to raise funds for
Carl’s Jr.’s Stars for Heroes program supporting American military
veterans. The American Restoration episode featuring Carl’s Jr.
is scheduled to premiere March 18 on HISTORY.

“We’re proud to work with Carl’s Jr. once again, especially during this
milestone in the company’s history,” said David DeSocio, senior vice
president of ad sales partnerships and marketing at A+E Networks.
“HISTORY has an exceptional track record with creatively integrating
brand partners into content across all platforms, and Counting Cars
and American Restoration provide the perfect content and context
to tell this true American success story.”

“Pairing cool cars and premium burgers has always been a part of
America’s youthful, innovative culture and it’s a great way to kick off
Carl’s Jr.’s 75th anniversary celebration,” said Steve
Lemley, senior vice president of field marketing and media at Carl’s Jr.
and Hardee’s. “Counting Cars and American Restoration’s bold,
creative style, focus on quality as well as their entrepreneurial spirit
mirror the Carl’s Jr. brand. We’re thrilled to work with HISTORY as well
as our long-time partner, Coca-Cola, to give Carl’s Jr. fans a view into
our unique backstory and a chance to win a one-of-a-kind classic ’75
Corvette.”

Carl’s Jr. 75th
Anniversary Sweepstakes: Logistics

With the purchase of a large beverage at participating Carl’s Jr.
restaurants, guests will receive a unique entry code printed on all
large promotional cups. Upon retrieval, guests then log onto www.carlsjr.com
via desktop, mobile phone, or tablet platforms to enter their unique
entry code for their chance to win a 75th anniversary-themed
1975 Corvette Stingray or other prizes. Each entry also receives an
instant-download coupon for a 75-cent small Coke®.

Follow Carl’s Jr. on Facebook,
Twitter,
and Instagram
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
Store
and Google
Play
and check in to redeem Carl’s Jr. products on the spot, save
points for a high-value reward, check out the full menu, and use the
store locator to find any Carl’s Jr. in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns
and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE
operates Carl’s Jr. and Hardee’s as one brand under two names
acknowledging the regional heritage of both banners. After opening its
first restaurants in New York and New Jersey this spring and recent
international openings in Canada, Colombia and Guatemala, CKE now has a
total of 3,664 franchised or company-operated restaurants in 44 states
and 37 foreign countries and U.S. territories. Known for its
one-of-a-kind premium menu items such as 100 percent Angus
Thickburgers®, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as
well as an award-winning marketing approach, the Carl’s Jr./Hardee’s
brand continues to deliver substantial and consistent growth in the U.S.
and overseas. The Carl’s Jr./Hardee’s system is now 92 percent
franchised, with international restaurants representing 19 percent of
the system. For more information about CKE, please visit www.ckr.com or
its brand sites at www.carlsjr.com and www.hardees.com

About HISTORY®

HISTORY®, now reaching more than 96 million homes, is the leading
destination for award-winning series and specials that connect viewers
with history in an informative, immersive and entertaining manner across
all platforms. The network’s all-original programming slate features a
roster of signature series including “Pawn Stars,” “American Pickers,”
“Swamp People,” “Alone” as well as the hit drama series “Vikings.” The
HISTORY website is located at history.com.
Follow us on Twitter at twitter.com/history and Facebook at
facebook.com/history. For more press information and photography, please
visit us at http://press.aenetworks.com.

Contacts

On behalf of CKE Restaurant Holdings, Inc.
Coast Public Relations
Kate
Franklin, 818-606-9784
kate@coastprgroup.com
or
On
behalf of HISTORY
A+E Networks
Mead Rust, 212-551-1534
Mead.Rust@aenetworks.com