HORMEL® BLACK LABEL® Bacon Doesn’t Follow the Bacon Craze, It Creates It

We’re Always The New Black™ Campaign Launches With The Reggie Watts
Bacon Experience

AUSTIN, Minn.–(BUSINESS WIRE)–The makers of HORMEL® BLACK LABEL® bacon have been
pioneering innovations for more than 100 years. We’re Always The New
Black™. With progressive bacon creations including the invention of
Canadian Bacon… in America, powering an epic motorcycle trip on bacon
grease and launching the International Bacon Film Festival, the makers
of HORMEL BLACK LABEL bacon continue to break new frontiers in both
products and marketing, because that’s what category leaders do.

To continue to push bacon forward, the makers of HORMEL BLACK LABEL
bacon are partnering with innovators in all fields including musician,
actor and comedian Reggie Watts (@reggiewatts on Twitter
and Instagram)
in a first-of-its kind musical bacon creation: The Reggie Watts Bacon
Experience.

The Reggie Watts Bacon Experience fuses Watts’ love of bacon with
his genre-busting style to bring to life an innovative musical
experience using the sounds of bacon.

“Like HORMEL BLACK LABEL bacon, Reggie Watts is always one step ahead of
the industry, reimagining music, comedy and performance art to create
his own unique brand of entertainment, which makes him the perfect
partner to help us push bacon forward,” said Steve Venenga, Vice
President of Marketing at Hormel Foods.

To watch the video,
listen to the track and engage with other HORMEL BLACK LABEL bacon
revolutionary and multi-sensory bacon creations from the past, present
and future go to BlackLabelBacon.com.

The makers of HORMEL BLACK LABEL bacon are also pushing bacon’s
boundaries by funding innovators in all fields, who create bacon-centric
projects on Kickstarter, with the bounty of bacon they need to bring
their idea to life. For a chance to get backed with bacon follow two
easy steps: create a bacon-centric Kickstarter project, and then share
the live project URL with the makers of HORMEL BLACK LABEL bacon on Twitter
or Facebook.
To learn more about the HORMEL BLACK LABEL bacon Kickstarter campaign go
to BlackLabelBacon.com.

“Innovation is central to our mission of celebrating the exceptional,
pushing bacon craftsmanship forward and bringing better bacon into more
homes,” said Steve Venenga, Vice President of Marketing at Hormel Foods.
“We are excited to support bacon innovators that share our passion on
Kickstarter and look forward to seeing what they will create using our
premium bacon.”

The bacon innovation continues this fall when the HORMEL BLACK LABEL
bacon brand adds even more cutting-edge bacon products and experiences,
including its new 16-ounce Double Smoked bacon. Be the first to know
more by following HORMEL BLACK LABEL bacon on Facebook,
Twitter
and Instagram.

About HORMEL® BLACK LABEL®
BACON

Hormel Foods has been perfecting the flavor of bacon for
more than 100 years. The strict specifications and natural hardwood
smoke allow Hormel Foods to produce the highest quality bacon.
Maximizing consistency, leanness and quality, HORMEL® BLACK
LABEL® bacon delivers a meaty flavor perfect for any meal
occasion. Hormel Foods offers HORMEL® BLACK LABEL®
raw bacon, Canadian bacon, as well as microwave-ready and fully cooked
bacon, which are convenient choices for today’s busy lifestyles.

About Hormel Foods
Hormel Foods Corporation, based in
Austin, Minn., is a multinational manufacturer and marketer of
consumer-branded food and meat products, many of which are among the
best known and trusted in the food industry. Hormel Foods, which
leverages its extensive expertise, innovation and high competencies in
pork and turkey processing and marketing to bring branded, value-added
products to the global marketplace, is celebrating its 125th anniversary
in 2016. The company is a member of the Standard & Poor’s (S&P) 500
Index, S&P 500 Dividend Aristocrats, and was named one of “The 100 Best
Corporate Citizens” by Corporate Responsibility Magazine for the eighth
year in a row. Hormel Foods also received a perfect score on the 2016
Human Rights Campaign Foundation’s Corporate Equality Index, was
recognized on the 2016 Best for Vets Employers List by Military Times,
and was named one of the 2016 Best Companies for Leaders by Chief
Executive magazine. The company enjoys a strong reputation among
consumers, retail grocers, foodservice and industrial customers for
products highly regarded for quality, taste, nutrition, convenience and
value. For more information, visit http://www.hormelfoods.com
and http://2015csr.hormelfoods.com/.

Contacts

Hormel Foods Corporation
Natalie Baudler, 507-437-5766
nrbaudler@hormel.com