Host Your Own Olympic Games with Mario & Sonic on Wii U

Nintendo Encourages Families to Get Active and Celebrate the
Launch of
Mario & Sonic at the Rio 2016 Olympic Games
for a Chance to Win Amazing Prizes

REDMOND, Wash.–(BUSINESS WIRE)–Calling all active families! While Mario, Sonic and all their friends
compete in Mario
& Sonic at the Rio 2016 Olympic Games
(launching today for
the Wii
console), you and your family members can join in on all the fun …
and enter for a chance to win a great prize package in the process.
Starting today, Nintendo kicks off a contest on Instagram asking fans to
take photos of their friends and families playing the game together or
re-creating some of the game’s most memorable events, including Football
(Soccer), Rugby Sevens and Beach Volleyball. Now’s your chance to get
your family and friends together to host your very own Olympic Games at
home! This could entail taking a photo of the family as they have a
friendly competition while playing Mario & Sonic at the Rio 2016
Olympic Games
in the living room at home (victory poses while
wearing makeshift medals are optional!) or organizing an impromptu
soccer match in the backyard with all your friends. The more creative
and active the photos, the better. The most important thing, however, is
to just have fun playing together!

With so many multiplayer modes and events in the game*, finding
inspiration for the Instagram photo contest should be easy. The contest
runs today until July 22. To participate, simply snap a photo of your
family and/or friends competing in your own home Mario & Sonic-themed
competition and post to Instagram using the hashtags #MarioSonicRio2016
and #NintendoContest. Every week starting on July 1, Nintendo will
select one winning photo, with the winning entrant receiving a Wii U
system, two New Nintendo 3DS XL systems, one each of the Wii U and Nintendo
versions of the Mario & Sonic at the Rio 2016 Olympic Games
game and both the Mario and Sonic amiibo
figures. That’s quite a prize package!

“Mario & Sonic aren’t the only ones breaking a sweat this summer with Mario
& Sonic at the Rio 2016 Olympic Games
,” said Scott Moffitt,
Nintendo of America’s Executive Vice President of Sales & Marketing.
“This contest encourages families to get out and be just as active as
the Mario & Sonic characters in the game.”

Mario & Sonic at the Rio 2016 Olympic Games for the Wii U
console is full of engaging multiplayer modes that get your family and
friends playing together using the largest cast of characters in series
history. In Tournament mode, up to two players participate in
Preliminary Heat, Semifinal and Final matches in a wide variety of
different events. Winning a tournament will earn you “Mii Wear” outfits
for your Mii character, coins, rings and medals. If your family and
friends are ready for a challenge, the Heroes Showdown mode is ready and
waiting to be conquered. In this mode, you can form a team to compete
head-to-head with another player in random events. One team is assigned
10 random characters from Team Mario, while the other receives Team
Sonic superstars. If you lose an event, characters are eliminated from
your team until only one team, or one team captain, is left standing.
With many different multiplayer options to choose from, friends and
family will have a blast honing their skills in a wide variety of events
in order to earn a spot on the winner’s podium.

And speaking of events, Mario & Sonic at the Rio 2016 Olympic Games
is overflowing with diverse events for up to four players that will keep
all members of the family entertained. For the first time in the
franchise (and the first time in real life!), Rugby Sevens makes its
Olympic Games debut. By fielding a seven-character team, you’re tasked
with scoring goals while also navigating a chaotic field of fellow
players. Mario & Sonic at the Rio 2016 Olympic Games features
14 Olympic Games events and three Duel events, which infuse some Mario &
Sonic elements like Chaos Emeralds and Fire Flowers into the
proceedings. In addition to Rugby Sevens, other main events include
Football (Soccer), Beach Volleyball, BMX and Rhythmic Gymnastics
(Clubs), which is also making its series debut.

Mario & Sonic at the Rio 2016 Olympic Games for Wii U is now
available, and can be purchased in stores, in Nintendo eShop or at at a suggested retail price of $59.99. The Nintendo 3DS
version of the game, which contains exclusive events and game modes, is
also available at a suggested retail price of $39.99. For more
information about Mario & Sonic at the Rio 2016 Olympic Games,

Remember that Wii U and Nintendo 3DS feature parental controls that let
adults manage the content their children can access. For more
information about this and other features, visit

*Additional accessories are required for multiplayer mode and are sold

NO PURCHASE NECESSARY. Void where prohibited. Open to legal
residents of the US (incl. DC) and Canada (excl. Quebec), 18 years or
older. Promotion begins 9:00 AM PT on 6/24/16 and ends 11:59 PM PT on
7/22/16. To enter, upload photo to Instagram using hashtags stated in
Official Rules. Four winners will each receive: 1 Mario amiibo figure; 1
Sonic amiibo figure; 1 Wii U video game system; 2 New Nintendo 3DS XL
video game systems; 1 Mario & Sonic at the Rio 2016 Olympic Games video
game for the Wii U system; and 1 Mario & Sonic at the Rio 2016 Olympic
Games video game for the Nintendo 3DS family of systems. ARV of each
prize package: $825.93. For Official Rules, visit
Sponsor: Nintendo of America Inc. © 2016 Nintendo. All rights reserved.

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U
and Wiihome consoles, and Nintendo 3DS and
Nintendo DS families of portable systems. Since 1983, when
it launched the Nintendo Entertainment System, Nintendo has
sold more than 4.4 billion video games and more than 693 million
hardware units globally, including the current-generation Wii U,
Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy,
Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi
XL, Super NES, Nintendo 64, Nintendo
GameCube and Wii systems. It has also created industry icons
that have become well-known, household names such as Mario,
Donkey Kong, Metroid, Zelda and
Pokémon. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company’s website at

About SEGA® of America, Inc.: SEGA® of America, Inc. is the
American arm of Tokyo, Japan-based SEGA Games Co., Ltd., a worldwide
leader in interactive entertainment both inside and outside the home.
The company develops, publishes and distributes interactive
entertainment software products for a variety of hardware platforms
including PC, wireless devices, and those manufactured by Nintendo,
Microsoft and Sony Computer Entertainment Inc. SEGA of America’s website
is located at

About ISM: ISM is the IOC’s exclusive worldwide licensee for
Interactive Entertainment Software. In addition to these exclusive
rights, ISM is one of the world’s leading providers of sports fantasy
games working with a number of sport’s governing bodies. Visit the
company’s website at

TM IOC/USOC 36USC220506. Copyright © 2016 International Olympic
Committee (“IOC”). All rights reserved.

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Kathryn Green, 415-318-4308
Garcia, 213-335-5536