HyperX Commitment to ELEAGUE and eSports Community Continues as Official Headset Sponsor of ELEAGUE Season 2017

HyperX Sponsors ELEAGUE CS:GO Major in Atlanta, with One Million
Dollar Prize Pool

FOUNTAIN VALLEY, Calif.–(BUSINESS WIRE)–#AlloyFPSHyperX®,
the high-performance gaming division of Kingston®
Technology Company, Inc.
, today announced continued support of the
eSports community by sponsoring ELEAGUE
and the 2017 tournament season. HyperX was the official gaming headset
sponsor of ELEAGUE in its inaugural year and is pleased to continue to
support the growth of eSports. The First CS:GO Major, sponsored by
HyperX, will be broadcast on live television.


“HyperX is proud to sponsor ELEAGUE for a second year as a marketing
partner and the official headset sponsor,” said Daniel Kelley, director
of marketing, HyperX. “ELEAGUE and eSports have grown to become more
popular on-line and on broadcast TV, gaming is mainstream entertainment
and HyperX gaming headsets are loved by gamers.”

“HyperX is the perfect match for ELEAGUE as our official marketing
partner. We can feel their enthusiasm to grow with us and deliver
eSports as mainstream entertainment for everyone,” said Seth Ladetsky,
senior vice president, Turner Sports Ad Sales. “HyperX continues to grow
its fan base, with socially engaged fans that love the experience of
ELEAGUE.”

The ELEAGUE Major will be held January 22-29 in Atlanta. Sixteen Legend
and Challenger teams will compete for the title of CS:GO Major Champion
and a majority share of the $1,000,000 prize pool, including HyperX
sponsored teams like SK
Gaming
, Team
Liquid
, Natus Vincere, Team
EnVyUs
, and G2
Esports
. The entire event will be streamed live via the ELEAGUE
channels on Twitch and YouTube, with the Grand Final presented live on
TBS and Twitch. Fans can also take control of the action with ELEAGUE
Live Game Command (live.eleague.com) through a customized viewing
experience from every angle, camera and team feed.

In addition to sponsoring the event and many of the teams participating,
HyperX will be demonstrating gaming headsets and keyboards, including
the much anticipated Cloud Revolver ® S gaming headset.
HyperX will be selling Alloy FPS ® keyboards and HyperX Cloud
headsets during the ELEAGUE Major playoffs, Jan. 27-29, from Fox Theatre
in Atlanta.

About Turner Sports

Turner Sports, a division of Turner, is an industry leader in the
delivery of premium sports content across all multimedia screens. Turner
Sports’ television coverage includes the NBA, Major League Baseball,
NCAA Division I Men’s Basketball Championship, ELEAGUE and professional
golf. The company also manages some of the most popular sports
destinations across broadband and mobile platforms including Bleacher
Report and its top-rated Team Stream app, NCAA.com and
the critically acclaimed NCAA March Madness Live suite of products, PGA.com and
the Sports Emmy Award-winning PGA Championship LIVE, as well as an
accompanying collection of mobile sites and connected device apps.
Turner Sports and the NBA also jointly manage NBA Digital, a robust
collection of offerings including NBA TV, NBA.com, NBA
LEAGUE PASS, NBA Mobile, the NBA App, NBADLEAGUE.com
and WNBA.com.

About WME | IMG

WME | IMG is the global leader in entertainment, sports, events, media
and fashion. Operating in more than 30 countries, the company
specializes in talent representation and management; brand strategy,
activation and licensing; media production, sales and distribution; and
event management.

About HyperX

HyperX
is the high-performance product division of Kingston Technology
encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives,
gaming headsets, keyboards and mouse pads. Supporting the needs of
gamers, overclockers and enthusiasts, HyperX is known throughout the
world for quality, performance and innovation. HyperX is committed to
eSports as it sponsors over 30
teams globally
and is the main sponsor of Intel
Extreme Masters
and ELEAGUE 2017. For more information visit the HyperX
home page.

Connect with HyperX on social channels including: YouTube: http://www.youtube.com/hyperx;
Facebook: http://www.facebook.com/hyperxcommunity;
Twitter: http://twitter.com/hyperx;
Instagram: https://instagram.com/hyperx/;
LinkedIn: https://www.linkedin.com/company/hyperx;
and Google+: https://plus.google.com/+hyperx/videos.

Editor’s Note: For additional information, evaluation units or
executive interviews, please contact Mark Tekunoff, Kingston Technology
Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708,
714-438-2791(Voice). Press images can be found in Kingston’s press room here.

Kingston, the Kingston logo and HyperX are registered trademarks of
Kingston Technology Corporation. All rights reserved. All other marks
may be the property of their respective titleholders.

Contacts

HyperX
Mark Tekunoff
714-438-2791
mark_tekunoff@hyperxgaming.com
or
Walt
& Company for HyperX
Carla Mancebo
408-369-7200 x1049
cmancebo@walt.com
or
Turner
Ad Sales
Gerry Manolatos
212-275-5041
gerry.manolatos@turner.com
or
Turner
Sports
Nate Smeltz
404-827-4786
nate.smeltz@turner.com

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