Impremedia Renews Commitment to Combat Ad Fraud with Recertification for TAG Certified Against Fraud Seal

NEW YORK–(BUSINESS WIRE)–lt;a href="https://twitter.com/hashtag/adfraud?src=hash" target="_blank"gt;#adfraudlt;/agt;–Impremedia, the Hispanic content leader in the U.S., has renewed its
commitment to combating invalid traffic and ad fraud in the digital
advertising industry by achieving the TAG Certified Against Fraud Seal
from the Trustworthy Accountability Group for the second straight year.

By receiving TAG recertification, Impremedia reaffirms efforts to fight
ad fraud and promote transparency. This lets brands and marketers know
that they can confidently advertise campaigns with the assurance that
their investments are not being affected by fraudulent invalid traffic.

“As creators and curators of quality content, our standards are set high
as an obligation to our audience and advertisers. That’s why we are
constantly on the lookout to improve Brand Safety and prevent Ad Fraud,”
said Ivan Adaime, CEO of Impremedia.

To receive the Certified Against Fraud Seal, TAG requires companies to
undergo a rigorous review process that certifies a company’s commitment
to quality advertising. This program has become the gold standard for
companies who want to raise accountability in today’s digital landscape.

As a recipient of the TAG seal, companies are demonstrating that they
have taken the necessary steps to ensure the brand safely of their
partners. With a digital portfolio of trusted top brands, advertisers
are choosing Impremedia to partner up due to those safety standards
since 2018.

As part of the responsibility to provide quality solutions, publishers
will continue attending TAG’s programs in order to maintain best
practices.

“Effective certification programs set a high bar for compliance and then
raise that bar each year, so companies like Impremedia can assure their
partners that they are taking the necessary steps to fight ad fraud and
protect the digital advertising supply chain,” said Mike Zaneis, CEO of
TAG.

About Impremedia

ImpreMedia is an industry leader in Hispanic content and marketing
services.

With a large digital portfolio of brands that reach and engage a
multi-generational Hispanic audience in the US. It also operates
IMPOWER!, a premium Ad Network with more than 10 Million monthly unique
users, IMPOWER! Is in Comscore’s Hispanic Ad Focus’ top five.

Contacts

Impremedia
Ana Lizarraga, 212-807-4785
ana.lizarraga@impremedia.com