Inspired by Smurfs™: The Lost Village – the Fully Animated Film by Sony Pictures Animation, JAKKS Pacific Introduces New Smurf Toys Globally in Collaboration with Lafig Belgium S.A. and Sony Pictures Consumer Products

Now Available at Retailers Nationwide

SANTA MONICA, Calif.–(BUSINESS WIRE)–Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK), in
collaboration with Lafig Belgium S.A. and Sony Pictures Consumer
Products, is excited for the global launch of JAKKS Pacific’s Smurfs™
toys inspired by the fully animated film, Smurfs™: The Lost Village from
Sony Pictures Animation.


JAKKS Pacific’s portfolio of Smurfs™: The Lost Village toys
includes figurines, playsets, and talking plush ranging from $3.49 –
$24.99 and will feature iconic Smurf characters such as Smurfette,
Clumsy and Heftyto name a few.

“To celebrate the launch of the Smurfs: The Lost Village inspired
line of toys, JAKKS has teamed up with several social media influencers
across YouTube® and Instagram for the ultimate social media campaign in
which influencers will be provided with an assortment of products from
the new Smurfs: The Lost Village line so they can share their
love of these iconic characters with their fans,” said Craig Drobis,
Vice President, JAKKS Pacific.

Smurfs is an iconic brand and an important franchise to Sony
Pictures Entertainment. We are excited to be collaborating with JAKKS
Pacific to bring the all-new and adventurous world of Smurfs: The
Lost Village
to life through this fun and imaginative toy line,”
says Jamie Stevens, EVP Worldwide Consumer Products Sony Pictures
Entertainment.

Find these select Smurfs™ products at a retailer near you:

Smurfs™ and Animal Friends Assortment: Kids can join their
favorite Smurfs™ and Animal Friends on a magical adventure of fun and
friendship. Offered in blind packaging, kids can experience a surprise
every time they open a new package. The Smurfs™ and Animal Friends
Assortment is recommended for ages 4 and older at a suggested retail
price of $3.49.

8-inch Bean Bag Plush – Kids can play with their favorite
characters including Smurfette™, Papa Smurf™, and Hefty™ Smurf™ with
soft and cuddly 8-inch bean bag plush toys. Each 8-inch Bean Bag Plush
is recommended for kids ages 4 and older at a suggested retail price of
$7.99.

Smurf™ Vehicle Packs includes unique vehicles for Smurflily™,
Hefty™ and Clumsy™ for kids to play out their favorite Smurf™ stories.
Simply pull back and watch them go! Vehicles are sold separately for
$9.99 each and are recommended for kids ages 4 and older.

Talking Feature Plush: Smurfette™ and Clumsy™ will come to life
with these cuddly and huggable 12-inch feature plush. Each
soft-to-the-touch plush is equipped with unique phrases. The Talking
Feature Plush is recommended for ages 4 and older at a suggested retail
price of $15.99.

Smurf Mushroom House Playsets: Kids can relive the adventures of
Smurfette™ and Brainy™ from Smurfs™: The Lost Village with these
iconic Smurf Mushroom House Playsets. Recommended for kids ages 4 and
older, Smurf Mushroom House Playsets includes Smurfette™ or Brainy™, as
well as fun accessories, and will retail at a suggested retail price of
$17.99.

Jumbo Basic Plush: Kids will love to snuggle with soft and cuddly
Jumbo Basic Plush Smurflily™ and Papa Smurf™. The Jumbo Basic Plush is
recommended for ages 4 and older and is available at Walmart at a
suggested retail price of $24.99.

About Smurfs™: The Lost Village:

In this fully animated, all-new take on the Smurfs, a mysterious map
sets Smurfette™ and her best friends Brainy™, Clumsy™ and Hefty™ on an
exciting and thrilling race through the Forbidden Forest filled with
magical creatures to find a mysterious lost village before the evil
wizard Gargamel™ does. Embarking on a rollercoaster journey full of
action and danger, the Smurfs are on a course that leads to the
discovery of the biggest secret in Smurf history! The feature is
directed by Kelly Asbury, produced by Jordan Kerner and Mary Ellen
Bauder Andrews, and written by Stacey Harman and Pamela Ribon, based on
the characters and works of Peyo. In theaters worldwide Spring 2017.

About Sony Pictures Entertainment:

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment
Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global
operations encompass motion picture production, acquisition and
distribution; television production, acquisition and distribution;
television networks; digital content creation and distribution;
operation of studio facilities; and development of new entertainment
products, services and technologies. For additional information, go to www.sonypictures.com.

About Sony Pictures Animation:

Sony Pictures Animation produces a variety of animated and family
entertainment for audiences around the world. Sony Pictures Animation is
a division of the Sony Pictures Motion Pictures Group. For more
information, please visit www.sonypicturesanimation.com or www.facebook.com/SonyPicturesAnimation

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and
Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a
wide range of entertainment-inspired products featuring premier licensed
properties; and C’est Moi™, a skincare and performance make-up brand.
Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is
helping to make a positive impact on the lives of children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific
).

©2017 JAKKS Pacific, Inc. All rights reserved.

Contacts

JAKKS Pacific, Inc.
Rachel Griffin, 424-268-9553
rgriffin@jakks.net