Walmart Reveals Expanded Top Rated by Kids Toy List, More Toys and
Fun Experiences for Customers In-store and Online
BENTONVILLE, Ark.–(BUSINESS WIRE)–When it comes to toys, Walmart is not playing around! Today, Walmart
unboxed its plans for America’s Best Toy Shop: its destination for kids’
favorite products – toys! – in its stores and on Walmart.com. Walmart’s
toy aisles are set to offer the best toys at the best prices along with
more fun for everyone than ever before. Starting today, America’s Best
Toy Shop kicks off with:
Expanded aisles and the best selection of toys, with thousands of
new and exclusive items from top brands, creating Walmart’s
broadest assortment of toys ever.
The best experience for parents and kids to test, play and shop for
toys – through in-store events and demos, and a new specialty toy
experience online featuring exclusive content from toy influencers for
the first time.
The season’s 40 top rated toys from the real toy authorities – kids
– to make it easy for parents to know what toys are on trend and
tops for kids.
- Layaway…it’s back August 31.
“Walmart has always been a destination for toys. Parents shop us for our
wide selection of top brands and because we bring fun to stores in ways
that only Walmart can,” said Anne Marie Kehoe, vice president of toys,
Walmart U.S. “But today, we are making even bigger investments in the
category to ensure we have the widest selection of toys at the best
prices and an unmatched in-store and online experience to show customers
the best place to shop for toys is Walmart.”
BESTEST Assortment of Toys Ever
Bigger. Better. Bestest assortment! To ensure Walmart has all of the
toys kids want, the retailer has expanded America’s Best Toy Shop aisles
in select stores across the country. This expanded assortment includes
30 percent new toys in stores and 40 percent more toys online.
Walmart searched high and low for the biggest trends and the right toys
to expand its assortment. New toy brands now available at Walmart
include Pomsies, Fancy Nancy, Boxy Girls, Grumblies and Hairdorables.
This year, the retailer has added hundreds of new exclusive toys in
stores and online. Just one of the hundreds of new exclusives includes
Ryan’s World, a line of 11 toys from first-grade internet toy sensation
Ryan of Ryan ToysReview, available exclusively at Walmart until Sept.
30. The excitement continues on Walmart.com with new online-only
exclusives such as the DC Comics 6-Volt Justice League Batmobile and
KidKraft Uptown Espresso Kitchen with 30 Piece Play Food.
Bringing the WHHHHOOOAAA to Stores and Online
America’s Best Toy Shop is putting the fun in toys, the Walmart way.
Walmart will host more than 2,000 toy play dates over the next two
months at Supercenters across the country so that kids can play with top
toys as they start to build their holiday wish lists. Here’s a look at
the fun happening in America’s Best Toy Shop now through Nov. 1:
America’s Best Toy Shop will host its first National Play Day
on September 8 in more than 1,500 stores. Kids will leave seriousness
and responsibility at the door and enjoy the opportunity to play with
top toys, pose for pictures and take home toy booklets and other
In-store toy demos, including events highlighting toys from
Ryan’s World, Barbie and Transformers will take place from August 30
to November 1.
Toy roadshows for Nerf and Hot Wheels, will give kids the
chance to play with the newest toys from these two classic brands with
interactive activities at Supercenters from August 31 to November 1.
Walmart.com will also open America’s Best Toy Shop online as a specialty
shopping destination for customers to discover the perfect toy. As a
part of the experience, this year, for the first time ever, customers
can hear directly from 25 toy influencers including Clara Lukasiak,
Gavin Raygoza, Kenzie Mitchell, and Gabe & Garrett, who will develop
exclusive toy content throughout the year, giving customers the scoop on
all things toys with advice, reviews and recommendations. The online
shop will also include curated toy collections to help customers find
inspiration and shop for toys with ease, whether that be by trending
item, age, character or brand, among other ways to shop.
“This year is all about an unmatched experience on Walmart.com,” said
Chris Sponiar, General Manger, Toys and Seasonal, Walmart eCommerce U.S.
“Whether customers know exactly what they’re looking for or if they want
to browse our digital shelves, we are the destination for parents to
discover that perfect toy for their child. And, we make it easy. With
options like free, two-day shipping or Pickup Today on millions of
items, customers can get their toys however they like, either straight
to their door or at a Walmart store.”
Hear ye, Hear ye: The Kids Have Spoken!
America’s Best Toy Shop launches with a little help from the real toy
authorities – kids! Walmart engaged hundreds of youngsters to test and
play with dozens of toys. Their favorites resulted in Walmart’s Top
Rated by Kids list. Up from 25 toys in previous years, this list of 40
toys will help guide parents on the “it” toys kids are wishing
for. Straight from kids themselves, here is a look at the top 40:
Power Brands: These brands have been household names for
generations and continue to be popular with kids today. Whether it’s a
twist on a classic, or a fresh new way to play with beloved icons,
these toys are tops with kids:
- Barbie Dreamhouse
- Fisher-Price Little People Take Turns Skyway
- Hot Wheels Ultimate Garage (Walmart exclusive)
- LEGO Creator Pirate Roller Coaster
- Nerf Laser Ops 2 Pack
- Playmobil Hidden Temple with T-Rex
- Power Wheels Barbie Dream Camper (Walmart exclusive)
- Razor Ultra Spark Scooter
- Sing & Spin Scooter Minnie
Entertainment Properties: Toys that enable kids to play with
their favorite characters from movies and television are all the rage.
Here are the characters – in toy form – that kids will be buddying-up
- Disney Princess Rapunzel Tower Vanity (Walmart exclusive)
- Harry Potter Wizard Training Wands
- Imaginext Jurassic World Jurassic Rex
- Incredibles 2 Jack Jack Doll
- Paw Patrol Fire Truck Ride-On (Walmart exclusive)
- Paw Patrol Fire Truck
- Peppa Pig Fun Fair Playset (Walmart exclusive)
- PJ Masks Romeo’s Lab Playset
Collectibles: Few things can replace the sheer joy of
discovering a surprise toy inside a mystery box. Kids may not know
what they’re going to find, but that’s the delight! And, be sure
they’ll want to collect them all:
- New product from Hatchimal, hatching Oct. 5
- Little Live Pets Wrapples
- LOL Surprise House
- Lost Kitties
- Moj Moj Claw Machine
- Fingerlings Hugs
- Num Nom Silly Shakers Maker
- PikMi Pops Super Flip
- Ryans World Giant Mystery Egg
- Treasure X Single Pack
Innovative Items: The future is here! As kids embark on new
adventures, these innovative toys offer uncharted areas of play:
- Air Hogs Supernova
- All Star Hover Board (Walmart exclusive)
- Fisher Price Laugh & Learn 3-in-1 Smart Car
- Kumi Kreator
- Little Live Pets Rollie My Kissing Puppy
- Polaris 1.5 RC (Walmart exclusive)
- Really Rad Robots Mi-Bro
- Rideamals Scout Interactive Pony (Walmart exclusive)
- STEM Jr. Wonder Lab
- Terra Sect RC
- Trail Buster RC (Walmart exclusive)
- VTech Explore & Write Activity Desk
- Zoom Tubes Car Trax
Customers can shop for Top Rated by Kids toys in stores and online by
visiting Walmart’s brand new Top Rated by Kids shopping experience at Walmart.com/topratedbykids.
To ensure customers get the toys they want now through Christmas,
Walmart’s layaway service will open on August 31, offering customers the
opportunity to pay off items throughout the season. The Top Rated by
Kids top 40 toys list, along with thousands of other items in Walmart
stores are available to reserve on layaway accounts.
Walmart Inc. (NYSE: WMT) helps people around the world save money and
live better – anytime and anywhere – in retail stores, online, and
through their mobile devices. Each week, nearly 265 million customers
and members visit our more than 11,200 stores under 55 banners in 27
countries and eCommerce websites. With fiscal year 2018 revenue of
$500.3 billion, Walmart employs over 2.2 million associates worldwide.
Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about
Walmart can be found by visiting http://corporate.walmart.com,
on Facebook at http://facebook.com/walmart
and on Twitter at http://twitter.com/walmart.
Walmart Media Relations
Erica Jones, 1-800-331-0085