Jack in the Box® Issues Declaration of Delicious, Commits to Giving Away One Million Burgers

Jack announces ingredient changes to 29 menu items and unveils
all-new Double Jack™ burger

SAN DIEGO–(BUSINESS WIRE)–Standing up for life, liberty and the pursuit of the most delicious
burgers, Jack in the Box® has issued its Declaration of Delicious,
announcing a steadfast commitment to giving guests what they want and
deserve – tastier burgers made with quality, craveable ingredients. With
as much enthusiasm as George Washington crossing the Delaware River,
Jack in the Box is making some seriously delicious upgrades to 29 menu
items, including burgers, chicken sandwiches and certain breakfast items.

Ushering in this era of delicious is the NEW Double Jack™ burger. More
than a double cheeseburger, this is Jack’s testament to making every
burger better. The Double Jack burger showcases all of Jack in the Box’s
burger upgrades in one delicious bite, including: a new buttery bakery
bun, two juicy 100% beef patties, two slices of American cheese, crisp
hand-leafed lettuce, freshly sliced tomatoes, real mayonnaise, ketchup,
mustard, pickles and onions.

But Jack in the Box doesn’t just want you take their word for it. Guests
are invited to taste and believe for themselves! As seen in its
commercial spot, “Crossing
the Delaware,” during the Big Game, Jack in the Box is so confident
about these mouthwatering burger changes that they are willing to give
away ONE MILLION burgers!

“We conducted several rounds of research over the last year to discover
what guests love most about their burgers,” said Iwona Alter, Jack in
the Box Vice President of Product Marketing & Innovation. “With this
input, we believe we have found the winning combination of ingredients,
as guests overwhelmingly prefer the taste of our new burgers.”

To receive their free burger, guests must visit jackinthebox.com
to sign up and get a coupon redeemable for a free Double Jack OR Jumbo
Jack® burger. Once registered, guests will receive their coupon via text
or email. Guests simply show the coupon on a mobile device or bring in a
printed version to any participating Jack in the Box restaurant to
receive the free burger. Guests have a week to redeem their burger, or
until one million burgers have been claimed. No purchase necessary.
Limit one per customer.

Take a bite out of the new Double Jack burger and make your Declaration
by joining the conversation with #DeclarationOfDelicious.

For more information on the Declaration of Delicious and the Double Jack
burger, visit jackinthebox.com,
and connect with Jack on Facebook,
Twitter,
Instagram,
YouTube
and Vine.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,200
restaurants in 21 states and Guam. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba®, a leader in
fast-casual dining, with more than 600 restaurants in 47 states, the
District of Columbia and Canada. For more information on Jack in the Box
and Qdoba, including franchising opportunities, visit www.jackinthebox.com
or www.qdoba.com.

Contacts

For Jack in the Box Inc.
Marcus Dockter, 213.234.1746
mdockter@mww.com