Brand’s Designer/Founder to Incorporate Econyl Yarn, Groundbreaking
Recycled Materials from the Ocean, in all New Swimsuit Designs
ORANGE, Calif.–(BUSINESS WIRE)–Timeless style isn’t the only forward-looking thing about Jessica
Rey Swimwear. Designer Rey’s latest silhouettes are helping preserve
our planet’s oceans too.
Rey’s collection, which includes one-piece, two-piece and kids’ swimwear
lines, continues to offer popular designs with women’s confidence,
comfort, and timeless style in mind. No change there. It’s the
groundbreaking yarn she’s using that is making a difference in terms of
Rey has partnered with Italian fabric company Aquafil
to create designs that incorporate Econyl yarn, composed of 100 percent
regenerated nylon waste, such as abandoned fishing nets, production
scraps, and carpet fluff. The waste is transformed into a durable,
lightweight, and breathable textile, made new
through Aquafil’s cutting-edge regeneration system, a pioneering example
of the circular economy in action – offering the same quality and
performance as traditional nylon, but with the ability to be regenerated
an infinite number of times without any loss in quality.
Prior to launching her career as a designer, Rey was a Hollywood actress
starring as Alyssa, the White Ranger on Disney’s Power Rangers
Wild Force. As a Power Ranger, saving the world was part of the
routine, but for Rey, now it’s for real.
“I have three small children of my own and I want them (as well as their
own children in the future) to be able to grow up enjoying our planet’s
natural resources just as our generation did,” said Rey. “It’s
heartbreaking to see photographs and footage of the tremendous amounts
of unnecessary waste that ends up in our oceans and in landfills. Our
designs celebrate women’s confidence, and as swimwear, they are of
course a tribute to the ocean as well. It made sense that we do our part
to help heal our planet in some way. The more waste that can be removed
and repurposed, reducing demand for virgin fibers, the better off our
oceans will be.”
Rey has committed to using Econyl yarn in all her new swimsuit designs
Learn more at www.jessicarey.com.
Media: To arrange interviews, receive photos, sample designs or learn
more about Jessica Rey, contact Paul Williams, at 310/569-0023 or via firstname.lastname@example.org.
Paul Williams, 310-569-0023