Latina.com Expands Leadership in Media Innovation; Selects Sailthru To Provide a Personalized Reader Experience to Each of Its 1.78 Million Monthly Readers and 100,000 Email Subscribers

Online destination deepens its user-centric mentality to drive
customer experience, ad revenue and readership to promoted content

NEW YORK–(BUSINESS WIRE)–Sailthru,
the leader in driving customer lifetime value through personalization,
today announced that Latina Media Ventures’ Latina.com,
the definitive fashion, beauty, culture and lifestyle destination for
Latin-American women, has expanded its user-centric approach to customer
engagement to include Sailthru as its marketing platform partner.
Together, Sailthru, Latina.com, and TheLatinKitchen.com deliver a
personalized experience to each of the media innovator’s 1.78 million
monthly readers and 100,000 email subscribers, thereby staying ahead of
unique customer interests and driving lift through more sophisticated,
contiguous user data collection.

“Latina.com and TheLatinKitchen.com were created specifically with Latin
lifestyles in mind, and with Sailthru’s powerful and tested
personalization capabilities we’ll continue to remain on the cutting
edge of the media landscape while seamlessly fitting into our readers’
busy lives,” said Dario Lopez, Director of Digital Design and
Development, Latina Media Ventures. “No two of our readers are alike;
they’ve come to America from various countries, currently work in unique
roles and are interested in different facets of culture, fashion,
cooking, entertaining and more. With Sailthru, we’re able to treat our
incredibly diverse readership as the individuals that they are. Other
legacy providers promised personalization based on behavioral and
geolocation data, but ultimately, their cobbled together solutions
simply couldn’t deliver true personalization.”

Founded in 1996, Latina.com is the leading publication for Latinas in
the United States. It provides interactive forums, useful and
interesting tools, unique content and a vibrant community for all of its
readers. TheLatinKitchen.com is the premiere online destination for
Latin food, cooking and entertaining, providing unique and authentic
content to anyone with an interest and appreciation for Latin food and
culture. With Sailthru’s omnichannel personalization suite, both media
sites are able to deliver personalized marketing messages tailored to
each reader’s unique interests and location. Additionally, mobile
traffic for these properties is growing at a rate of 70% year over year,
making Sailthru’s device-agnostic, user-first solution an essential
asset across marketing and other business units.

“True personalization is often seen as a daunting task, but in reality,
reaping the benefits of the approach is easy when you work with modern
platforms designed specifically for omnichannel data collection and
personalization,” said Neil Capel, Founder and Chairman, Sailthru. “With
Sailthru, Latina.com and TheLatinKitchen.com are experiencing the
powerful effects of omnichannel personalization. Since implementing
Sailthru, they’ve experienced a 34% increase in new sessions from email
and newsletters, as well as a 26% increase in email open rate. These
statistics prove that they’re better equipped to accomplish their goals
of increasing customer satisfaction through an enhanced experience,
generating increased ad revenue and providing greater value to site
sponsors.”

About Sailthru
Sailthru, the leading provider of email and
personalization software for the world’s top retail and media brands, is
driving a major shift in how companies engage with their individual
customers and optimize their revenue opportunities. Sailthru-powered 1:1
relationships with consumers drive higher revenue and reduce churn for
more the world’s most innovative publishers, including The Economist,
Business Insider, and Mashable, and the world’s fastest growing
ecommerce companies, including RentTheRunway, JustFab, and Alex and Ani.
Founded in 2008, Sailthru is headquartered in NYC, and backed by an
exceptional group of investors, including Benchmark, RRE Ventures, DFJ
Gotham, Scale Venture Partners, and AOL Ventures.

For more information, please visit www.sailthru.com.

About Latina Media Ventures
Latina Media Ventures LLC is the
premier integrated media company serving the growing U.S. Hispanic
marketplace. LMV’s diverse media properties include its flagship
magazine, Latina, the leading lifestyle publication for bicultural
Hispanic women in the U.S. with an audience in excess of 3 million, as
well as Latina Digital Media, and Consumer Events businesses. LMV is
majority owned by Solera Capital LLC, a New York-based private
investment firm.

Contacts

Sailthru
Kate Gundry, 617-797-5174
press@sailthru.com