LE TOTE Expands on Core Offerings With Unlimited Maternity Clothing

Maternity Offerings Allows Subscribers To Use LE TOTE Seamlessly
Throughout Every Life Event

SAN FRANCISCO–(BUSINESS WIRE)–LE TOTE, the on-demand fashion service to rent unlimited clothing and
accessories, today announced that maternity will now be available to its
subscribers. After opening a wait list for the service in May 2015, LE
TOTE continued to see an overwhelming need for maternity and a desire to
be able to use LE TOTE to feel stylish and confident throughout all life

LE TOTE saw early on a massive need for a subscription rental service in
the $2 billion maternity market (IBSWorld,
July 2014
). The overarching idea for LE TOTE was even realized
around maternity as Co-Founder and CEO Rakesh Tondon’s wife’s struggled
to find inexpensive, fashionable maternity clothing and constantly
swapping maternity clothes with friends for lack of a better option.
Additionally, 30 percent of women spend $200 to $500 just on maternity
clothes (BabyCenter)
that they have no use for after their pregnancy, creating a huge amount
of waste. This further emphasizes the need for a fashion solution that
allows women to look good, feel great, and be fashionable without
breaking the bank as their bodies change during pregnancy and postpartum.

“For decades, women have been sharing and swapping maternity clothing
with one another, including my wife, which is why we feel maternity is
such an important and essential extension of LE TOTE’s service,” said
Rakesh Tondon, CEO and Co-Founder, LE TOTE. “LE TOTE Maternity is the
ultimate service to save expectant mothers time and money, while
providing them options to feel confident with their wardrobe and
maintain a comfortable, stylish look throughout every stage of their
pregnancy and life.”

LE TOTE Maternity will operate in a similar fashion as its existing

  • For a flat fee of $59/month, maternity subscribers have unlimited
    access to personalized deliveries of stylish maternity clothes and
    trendy accessories, giving expectant mothers an affordable option to
    stay comfortable and fashionable throughout their pregnancy and
  • Ahead of delivery, the Tote Swap feature gives subscribers the ability
    to confirm whether they want to keep the selected items or swap them
    out ahead of delivery based on real-time inventory from Le Tote’s
  • Each delivery will have 3 garments and 2 accessories, and can be sent
    back to receive new deliveries throughout the month for the flat price.
  • If users love a piece in their Tote, they’ll have the option of
    purchasing it at a discounted rate of 20-50 percent off of retail

Maternity Totes will feature brands including 9Fashion, Japanese
Weekend, Lilac, Materical America, Noppies, Olian, Ripe, Seraphine (worn
regularly by Kate Middleton during her pregnancy), Tart Collections,
Noir, and Summer & Sage. Blogger, fashion designer and mother of two,
Cara Loren Van Brocklin, also designed a LE TOTE exclusive collection
for Summer & Sage.

“As a young mother of two, I can attest to how much I would have
appreciated a service like LE TOTE while I was pregnant,” said Cara
Loren Van Brocklin. “I’m excited to be working with LE TOTE to launch my
own maternity collection with Summer & Sage and hope that moms will
truly appreciate and take advantage of this affordable solution LE TOTE
is providing.”

LE TOTE’s new maternity offerings are currently available at letote.com/maternity.


San Francisco-based LE TOTE was founded in 2012 by Brett Northart and
Rakesh Tondon, who aimed to replicate the offline behavior of swapping
and sharing clothes via a national, online service. The on-demand
fashion service allows customers to borrow and wear unlimited clothing
and accessories for $49/month. Each shipment includes a personalized
selection of three pieces of clothing and two accessories, curated using
LE TOTE’s proprietary fit and styling algorithm. Customers have the
option to keep or swap out specific items ahead of delivery using Tote
Swap. Once received, customers can wear the items as long as they’d
like, with the option to purchase what they love for 20-50 percent off
retail price. Brands currently available include Free People,
BCBGeneration, Sam Edelman, House of Harlow, French Connection, Vince
Camuto, and more. The Y Combinator backed company has raised $12.5
million in venture funding from Andreessen Horowitz, Google Ventures,
Azure Capital Partners, Lerer Hippeau Ventures, Simon Venture Group,
AITV, Epic Ventures, Arsenal Venture Partners and Funders Club. For more
information, visit http://www.letote.com/static/press.


Media Contact
SutherlandGold for LE TOTE
Mullinix, 415-275-6238