WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)–With US colleges the latest hot destination for Chinese students looking
to further their education and the potential language and cultural
barrier that makes commerce a challenge, LumeiUS
has announced the launch of its car buying service. Aimed at helping
these students navigate the already tricky process of buying a new or
used car, Lumei’s service pairs buyers with knowledgeable, professional,
bilingual counselors who help determine need, affordability and
Utilizing multiple purchasing sources and an extensive (and growing)
dealer network, Lumei is able to offer a variety of makes and models,
designed to satisfy a sophisticated market.
“Buying a car is a big deal…especially your first car,” said Lumei
President Tie Gao. “Now imagine doing it 10,000 miles away from your
comfort zone, in a language that is not your native tongue. Our buyers
have a basic idea of what they want, but they have very little concept
of how car buying works in the US.”
It was that very knowledge of “how car buying works” that brought Lumei
to the US market. The company’s founder as well as the top executives
have a combined 40 years of experience working for such well-known names
as JD Power, Edmunds and TrueCar, giving the team the firepower to build
a powerful network and create a tool that will help even the most novice
of buyers land the car of their dreams.
“We are building a great network of partners – buying services, dealers,
brokers…even rental agencies and insurance providers – that will take
all of the mystery and fear out of car buying and replace it with
transparency and ease,” added Gao.
According to OpenDoors 2015, a comprehensive information resource on
international students sponsored by the Bureau of Educational and
Cultural Affairs at the U.S. Department of State, there are more than
300,000 Chinese students attending college here in the United States. In
2012 through 2013, Chinese students spent more than $15 billion on new
and used cars, according to automotive research group, CNW. These
figures provide a solid roadmap to sales for Lumei.
Lumei has launched in the Southern California market already, with
offices in Pasadena and Westlake Village. The goal is to offer services
in the top 10 states with Chinese students by 2017.
Lumei is a concierge service for the more than 300,000 Chinese students
who choose to study in the United States every year. More than 60% of
these students are purchasing automobiles, insurance and other
automotive products. Through offices and contacts in China, Lumei is
able to market these students and their families both before and after
arriving in the United States. Statistics show 60% of these students are
purchasing cars averaging more than $52,000 and are outspending other
students on housing, electronics, housewares and gifts. Lumei will
partner with select companies to bring value to these students through
various programs here in the United States.