Madden Girl Collection Launches Nationwide at Kohl’s

Line of cold weather boots, accessories and outerwear available
October 15 at Kohl’s stores and on Kohls.com

MENOMONEE FALLS, Wis.–(BUSINESS WIRE)–Kohl’s (NYSE: KSS) today announced Madden Girl® fashion, cold
weather boots, accessories and outerwear will be available October 15 in
Kohl’s stores and on Kohls.com. The assortment will include the brand’s
cold weather boots as well as exclusive designs for the fall season.
Only at Kohl’s styles include a red fleece jacket, puffer vest, and
assorted hats, ruanas, earmuffs and scarves.

“Kohl’s is thrilled to be launching this highly relevant,
fashion-forward lifestyle brand,” says Michelle Gass, Kohl’s chief
merchandising and customer officer. “It will strengthen our ability to
speak to millennial audiences with a product mixture of boots, outerwear
and accessories and help to position Kohl’s as a destination for
on-trend clothing and accessories.”

The line’s fashionable, affordable and cozy boots, ranging from $59.99
to $99.99, includes fringed wedge, duck, puffer and combat styles in the
season’s pallet of neutral colors and plaids. Stylish cold weather
accessories, priced from $26 to $78 include knit scarves, floppy and
fedora hats, earmuffs and printed ruanas. With all outerwear under $120,
customers will be able to find pretty parkas, military and fleece
jackets, puffers and faux-fur vests to match every occasion and style
personality.

A comprehensive social media campaign for Madden Girl kicks off with a
curated Winter Lookbook featuring personalized, styled looks by top
influencers and social media stars. Throughout the campaign, popular
YouTubers will show their Madden Girl style by incorporating key pieces
from the collection into their web series. The launch of Madden Girl at
Kohl’s will also be supported by an omnichannel marketing campaign that
includes comprehensive print, broadcast and digital advertising.

Product will be available for purchase in stores and at
Kohls.com/MaddenGirl on October 15.

About Kohl’s

Kohl’s (NYSE: KSS) is a leading specialty department store with 1,16
6 stores in 49 states. With a commitment to inspiring and empowering
families to lead fulfilled lives, the company offers amazing national
and exclusive brands, incredible savings and inspiring shopping
experiences in-store, online at Kohls.com and
via mobile devices. Committed to its communities, Kohl’s has raised more
than $274 million for children’s initiatives nationwide through its
Kohl’s Cares® cause merchandise program, which operates under Kohl’s
Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc.
For additional information about Kohl’s philanthropic and environmental
initiatives, visit www.Kohls.com/Cares.
For a list of store locations and information, or for the added
convenience of shopping online, visit www.Kohls.com.

Connect with Kohl’s:

Facebook (http://www.facebook.com/Kohls)

Twitter (http://twitter.com/Kohls)

Google+ (http://plus.google.com/+Kohls)

Pinterest (http://pinterest.com/Kohls)

Instagram (http://instagram.com/Kohls)

YouTube (http://www.youtube.com/kohls)

About Steve Madden

Steve Madden designs, sources and markets fashion-forward footwear and
accessories for women, men and children. In addition to marketing
products under its own brands including Steve
Madden
®, Dolce
Vita
®, Betsey
Johnson
®, Report®,
Big
Buddha
®, Brian
Atwood
®, Cejon®,
Blondo®
and Mad
Love
®, Steve Madden is the licensee of various brands, including Superga®
for footwear in North America. Steve Madden also designs and sources
products under private label brand names for various retailers. Steve
Madden’s wholesale distribution includes department stores, specialty
stores, luxury retailers, national chains and mass merchants. Steve
Madden also operates 161 retail stores (including Steve Madden’s four
Internet stores). Steve Madden licenses certain of its brands to third
parties for the marketing and sale of certain products, including for
ready-to-wear, outerwear, intimate apparel, eyewear, hosiery, jewelry,
fragrance, luggage and bedding and bath products. For local store
information and the latest Steve Madden booties, pumps, men’s and
women’s boots, dress shoes, sandals and more, visit http://www.stevemadden.com/.

Cautionary Statement Regarding Forward-Looking
Information

This press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995. Kohl’s
intends forward-looking terminology such as “believes,” “expects,”
“may,” “will,” “should,” “anticipates,” “plans,” or similar expressions
to identify forward-looking statements. Such statements are subject to
certain risks and uncertainties, which could cause Kohl’s actual results
to differ materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not limited
to those described in Item 1A in Kohl’s Annual Report on Form 10-K,
which is expressly incorporated herein by reference, and other factors
as may periodically be described in Kohl’s filings with the SEC.

Contacts

Kohl’s
Desta Davis, 262-703-3854
Senior Manager, Public
Relations
Desta.Davis@Kohls.com