MEDIA BRIEFING — Team Seeks XPRIZE for Alzheimer’s

–(BUSINESS WIRE)–Age Wave:

       

WHAT:

A multi-disciplinary team has been formed to work towards creating
an XPRIZE for Alzheimer’s disease, currently afflicting more than
5.5 million people in the U.S. and costing $259 billion — numbers
that are expected to grow exponentially as the U.S. population ages.
Worldwide, almost 50 million are estimated to suffer from the
disease.
 

WHEN:

Thursday, September 7, 11am-12pm Eastern Time
 

WHO:

George Vradenburg, JD, co-founder and chairman,
UsAgainstAlzheimer’s

Ken Dychtwald, PhD, founder and CEO, Age Wave
Lisa Genova, PhD, neuroscientist, author of best-selling Still Alice
Philip Edgcumbe, PhD, global impact team leader
 

HOW TO
ACCESS:

Dial-in #: 800-550-1215 (International callers: +1 213-233-3011)

Please RSVP to Robyn Reynolds at rreynolds@agewave.com.

There will be a Q&A session at the end of the call. Please submit
any questions to questions@agewave.com.

 

THE BASIC
FACTS:

The initiative is to create the next XPRIZE for Alzheimer’s,
specifically identifying a biotarget than can predict and prevent
the disease.
 
Existing approaches track the disease far too late. A predictive,
non-invasive bio-target would unleash a new era of interventions and
targeted treatments that would have the best chance of succeeding
and saving lives.
 
In addition to Vradenburg, Dychtwald, Genova and Edgcumbe, a
world-class team of scientists, advisors and advocates have joined
forces to propel this XPRIZE initiative, including: Maria Shriver,
activist, journalist, former first lady of California; Geoffrey
Ling, MD, PhD, former Founding Director of bio-tech at DARPA; Rudi
Tanzi, PhD, Professor of Neurology, Harvard University; Reisa
Sperling, MD, Professor of Neurology, Harvard Medical School; Ajay
Verma, MD, PhD, CMO, at United Neurosciences; Daniel Kraft, MD,
Founding Executive Director Exponential Medicine, Singularity
University; and Cori Lathan, PhD, Founder and Chief Executive
Officer of AnthroTronix.
 

About
XPRIZE:

XPRIZE, a 501(c)(3) nonprofit, is the global leader in designing
and implementing innovative competition models to solve the
world’s grandest challenges. XPRIZE utilizes a unique combination
of gamification, crowdsourcing, incentive prize theory, and
exponential technologies as a formula to make 10x (vs. 10%) impact
in the grand challenge domains facing our world. XPRIZE’s
philosophy is that—under the right circumstances— igniting rapid
experimentation from a variety of diverse lenses is the most
efficient and effective method to driving exponential impact and
solutions to grand challenges. Active competitions include the
Google Lunar XPRIZE, the Global Learning XPRIZE, the Shell Ocean
Discovery XPRIZE and the IBM Watson AI XPRIZE, http://www.xprize.org/.

 

Contacts

UsAgainstAlzheimer’s
Jeannette O’Connor, 202-302-3268
Joconnor@usagainstalzheimers.org
or
Age
Wave
Robyn Reynolds, 510-899-4004
rreynolds@agewave.com

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