Medica Mobile Rolls Out: Health Insurance Options Brought to Midwest Residents

41-Foot RV Makes it Easy to Shop for Health Coverage

MINNETONKA, Minn.–(BUSINESS WIRE)–Medica today announced the launch of the Medica Mobile, the centerpiece
of its traveling community engagement and sales program. The 41-foot RV
is wrapped in Medica branding and is designed to travel the Midwest to
bring information about health insurance to people interested in health
care coverage in the senior and individual and family markets.

The Medica Mobile will make stops throughout the Medica service area,
which includes the states of Minnesota, Iowa, Nebraska, North Dakota,
South Dakota and Wisconsin.

On board the vehicle, consumers can sit down with a Medica
representative to find out about health insurance options in their state
and even fill out an application on the spot. The unit is equipped with
private booths, as well as computer and printing equipment. Large
monitors inside and outside the vehicle feature product videos and other
relevant information.

“Rather than make people come to us to learn about Medica, we are
meeting them at events throughout the Midwest,” said Dannette Coleman,
Medica senior vice president for individual and family business. “Life
is lived on the go so we created the Medica Mobile to make it convenient
for our customers to shop for health insurance by going to where they

In addition to shopping for health insurance, people who visit the
Medica Mobile will have an opportunity to express what they want from a
health plan by signing a “guest book” (contact information is optional).
Medica uses that feedback to refine the services and plans it offers.

One of the first stops for the Medica Mobile is the parking lot at
Medica headquarters. This weekend, Dec. 5-6, it will be parked at 401
Carlson Parkway, Minnetonka, Minn., where seniors can stop by and review
their options for Medicare coverage during the last weekend of the
Annual Enrollment Period. Other upcoming stops may include sporting
events, festivals, fairs and other local venues throughout the Midwest.

About Medica
Medica (
is a health services company headquartered in Minneapolis and active in
the Upper Midwest. With approximately 1.5 million members, the
non-profit company provides health care coverage in the employer,
individual, Medicaid, Medicare and Medicare Part D markets in Minnesota,
Iowa, Nebraska, North Dakota, South Dakota and Wisconsin. Medica also
offers national network coverage to employers who also have employees
outside the Medica regional network.

Medica’s vision is to become the community’s health plan of choice,
trusted for its integrity, respected for its service, and admired for
its commitment to innovation and efficiency. Medica partners with the
communities it serves in many ways, including the Medica Foundation, a
nonprofit, charitable grant-making foundation. The Medica Foundation,
which provided $1.4 million in grants in 2014, generally seeks to fund
community-based programs and initiatives that can provide sustainable,
measurable improvements in the availability, access and quality of
health care.

Connect with Medica on Twitter @Medica4Me
and Facebook at


Greg Bury, 952-992-8437