Mercury Holidays: The Rise of the Solo Traveller as Brits Go It Alone this Summer

  • Single person bookings up 18 per cent on last year
  • Mercury Holidays Escorted Tours makes solo travel easy
  • Married people and those with partners just as likely to travel solo

LONDON–(BUSINESS WIRE)–It used to be a family affair but more of us than ever are going it
alone this summer and embarking on a solo holiday.

Agents say individual bookings are up 18 per cent on this time last year
– with Malta the most popular place to take a ‘me time’ break.

According to research from travel specialists, Mercury Holidays, the
island destination tops the list of solo holiday hotspots, followed by
Cyprus then Madeira.

Mercury Holidays Escorted
also remain a popular choice for single travellers with 25% of
all rooms booked by solo holiday-makers, with Sacred Peru being the most
popular ahead of China and Vietnam.

Their report also found more people are travelling alone for business
too – with eight per cent more of us working abroad without our
colleagues this year than in 2014.

The research supports the 2015 Visa Global Travel Intentions Study which
found one in four of us (24 per cent) took our last foreign trip alone –
up from 15 per cent in 2013.

Commenting on the findings, Martin Bugeja, Founder and Chairman of
Mercury Holidays says: “Whilst there’s a general tendency to perceive
single travellers as being young and single, the evidence actually shows
that they’re more likely to be married or in a long-term relationship.

“A lot of people will no doubt be surprised at this trend, but what
we’ve come to find is that you can’t easily categorise single travellers.

“For instance, our research discovered that women were more likely to
travel abroad independently than men, and people of all ages have booked
a holiday with us through one of our single deals. Our Escorted Tours
service has also provided a great option for single travellers. We can
provide the guidance and reassurance that you wouldn’t receive if you
choose to plan your trip alone.”


About Mercury Holidays

Mercury Holidays has a long and successful track record in providing
affordable solo travel, offering holidays with no single supplements in
twin rooms across all their destinations, including Tenerife, the
Algarve and Cyprus.

Are you interested in single travel? Find out more on the Mercury
Holidays website


Mercury Holidays
For more information or to request an
interview, please contact:

Matthew Kaye,
0113 821 4624