More than a Third of Consumers Go Over Budget When Holiday Shopping, CouponCabin Survey Shows

WHITING, Ind.–(BUSINESS WIRE)–CouponCabin,
a leading online coupon and cashback website, today released results of
its 2015 Online Holiday Shopping Habits survey, which showed more than a
third (36 percent) of consumers exceed (29 percent “somewhat” and 7
percent “significantly”) what they budget for holiday spending. Only 16
percent of consumers said they spend less money than they budget.

One reason consumers consistently exceed their budget is because they
may not consider the ease of getting cashback, or even consider coupons.
“With predictions that online shopping will be more popular than ever
this holiday season, retailers will be offering a variety of great
deals,” said CouponCabin CEO Scott Kluth. “Our goal is to make sure
shoppers aren’t leaving money on the table.”

Tired of Battling the Black Friday Madness

Many people may associate the holiday season with the glitter of
department stores, but consumer preferences are changing– more shoppers
now choose to avoid the hustle and bustle of brick-and mortar retailers.
CouponCabin’s survey showed that while 57 percent of consumers generally
prefer to shop online, that number increases by more than ten percent
during the holidays (69 percent). Convenience and better prices ranked
as the top reasons respondents prefer to shop online during the holidays
(39 percent and 28 percent, respectively), while only 18 percent of
consumers said coupons are the number one reason they shop online.

CouponCabin makes it easier than ever to get the most of combined offers
for online coupons and cashback savings this holiday to avoid
overspending. With customized email newsletters, mobile apps for iPhone,
Android and iPad, exclusive coupons and up to 10 percent cashback at
more than 3,000 online stores, shoppers will never miss a great deal.
Shoppers can even install the CouponCabin Sidekick, a browser extension
that automatically allows them to see discounts and cashback
opportunities available while they shop.

For the latest online coupon and cashback deals as well as more
information about ways to save this holiday season, visit www.couponcabin.com.

Survey Methodology

Toluna QuickSurveys conducted this survey on behalf of CouponCabin on
November 9, 2015. The survey was completed by 515 United States
consumers ages 18 and older.

About CouponCabin

CouponCabin
offers the broadest selection of coupons that are guaranteed to work on
the web. With more than 12 years of providing customers with the best
online coupon codes, printable in-store coupons, grocery coupons, local
deals and free samples, CouponCabin is the ultimate one-stop shop for
coupons of every variety. Shoppers have saved more than $1 billion since
CouponCabin launched in 2003, with an average savings of about $20 per
transaction. With customized email newsletters, mobile apps for iPhone,
Android and iPad, exclusive coupons, a newly launched Cashback program,
and a MyCabin option enabling users to follow specific stores and
brands, shoppers will never miss out on a great deal with
CouponCabin.com.

CouponCabin, CouponCabin.com and MyCabin are trademarks of CouponCabin
LLC. All other trademarks mentioned herein are the property of their
respective owners.

Contacts

Tech Image (for CouponCabin)
Michael A. Monahan, 312.673.6064
michael.monahan@techimage.com