New Survey Reveals 74 Percent of Women would pay $54,000 a Year for Help
with their To-do List
MCLEAN, Va.–(BUSINESS WIRE)–Despite the rise of technology and flexibility in the workplace, a
recent survey conducted by Wakefield Research* on behalf of Hilton
Garden Inn, revealed women still find it challenging to juggle work
and personal life needs. In fact, 71 percent of these women would clone
themselves to achieve everything they need to get done in a day. But
there is a light at the end of the tunnel, as the majority of
respondents agreed the empowerment and insight of fellow “super-women”
offers the key to help them win.
“We created Hilton Garden Inn’s ‘Bright On’ campaign to help distinguish
ourselves as the go-to destination for business women,” said Judy
Christa-Cathey, vice president, focused service brand marketing and
Hilton Garden Inn. “We know travel is a big part of the balancing act.
That’s why we are on a mission to help women feel empowered and make
life smoother and easier.”
In time for International Women’s Month, Hilton
Garden Inn, Hilton
Worldwide’s (NYSE: HLT) upscale global brand of hotels, has
partnered with a diverse group of savvy professional women who will be
known as the HGI “Bright Minds” for a special social media campaign.
These influential ladies will share their challenges, successes and
insights to get more done.
“From eating well and working smartly to staying fit and traveling
stress-free, Hilton Garden Inn’s ‘Bright Minds’ will help us support
busy business women and inspire them to keep shining brightly,”
Other noteworthy survey result findings include:
Woman Power! – 79 percent agree to
getting twice as much done in a day as a man could
Power in the Numbers – 85 percent of
employed women would be more likely to ask a fellow woman for help to
get something done quickly at work
Tech Help – self-cleaning carpets (34
percent), self-folding laundry (34 percent ), 3-D printers for meals
(18 percent) are the top three gadgets busy women would have
Home Alone – 67 percent confessed to
wanting their significant others to go away on business trips so they
can have time to themselves
Please follow the “Bright On” conversation at @HiltonGardenInn on
Facebook and Instagram and #HGIBrightIdeas.
* Wakefield surveyed 1,002 women 18+ nationally between Feb. 14 and Feb.
22, 2016, using an email invitation and online survey.
About Hilton Garden Inn
Hilton Garden Inn is the award-recognized, peaceful and energizing hotel
brand that continually strives to ensure today’s busy travelers are
appreciated and have everything they need to be most productive on the
road. Hilton Garden Inn offers the amenities and services for travelers
to sleep deep, stay fit, eat well and work smart during their stay.
Approachable and professional Team Members operating at more than 665
hotels around the world are committed to providing a welcoming and
dependable hotel experience for every guest, every time which is
reflected in the satisfaction promise to do whatever it takes to ensure
every guest is satisfied, or they don’t pay. You can count on us.
Guaranteed™. Hilton HHonors members who book directly through preferred
Hilton channels receive instant benefits, including an exclusive
discount that can’t be found anywhere else, free standard Wi-Fi and
digital amenities like digital check-in with room selection and Digital
Key available exclusively through the industry-leading Hilton HHonors
app. Visit www.hgi.com
or news.hgi.com for
more information about our locations.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
comprised of more than 4,600 managed, franchised, owned and leased
hotels and timeshare properties with more than 758,000 rooms in 100
countries and territories. For 96 years, Hilton Worldwide has been
dedicated to continuing its tradition of providing exceptional guest
experiences. The company’s portfolio of 13 world-class global brands
includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts,
Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by
Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors
members who book directly through preferred Hilton channels have access
to benefits including free standard Wi-Fi, as well as digital amenities
that are available exclusively through the industry-leading Hilton
HHonors app, where HHonors members can check-in, choose their room, and
access their room using a Digital Key. Visit news.hiltonworldwide.com
for more information and connect with Hilton Worldwide on Facebook,