New Nintendo 3DS System Available for Under $100 MSRP for the First Time on Black Friday

New Special-Edition System Comes in Black or White, Features
Iconic Mushroom Kingdom Images

REDMOND, Wash.–(BUSINESS WIRE)–It’s a deal spelled out in black and white: For the first time ever,
Nintendo’s popular hand-held New
Nintendo 3DS
video game system will be offered at a suggested retail
price of $99.99. Two special-edition models – one black, one white, both
featuring Mushroom Kingdom characters and imagery – will be available
starting Nov. 25. This system, along with great software, will appeal to
gift-givers and value shoppers alike.

“Nintendo has some of the best gifts for the holiday season,” said Doug
Bowser, Nintendo of America’s Senior Vice President of Sales and
Marketing. “Whether you’re looking for games for the whole family, or a
cool new system at a great value, Nintendo has you covered.”

Once shoppers pick the system, the next step is to load up on great
games. Fortunately, the Nintendo 3DS family of systems library is
massive, and has options for every type of player. Some of the new and
recently released games available during the holiday season include Mario
Party Star Rush
, which launched Nov. 4; Pokémon
* and Pokémon
*, which launch Nov. 18; Super
Mario Maker for Nintendo 3DS
** which launches Dec. 2; and
both YO-KAI
WATCH 2: Bony Spirits
and YO-KAI
WATCH 2: Fleshy Souls
, which are now available. Shoppers can
find more holiday game recommendations along with special offers,
bundles and discounts by visiting Nintendo’s official Holiday
Gift Guide

Fans who want to build up their Nintendo 3DS game libraries can turn to
evergreen classics like Animal
Crossing: New Leaf
, Mario
Kart 7
, Super
Mario 3D Land
or The
Legend of Zelda: A Link Between Worlds
. At the same time, they
can look to the future, knowing that a new Pikmin game for
Nintendo 3DS, Ever
and Dragon Quest VIII: Journey of the Cursed King
are on the way in 2017.

Remember that Nintendo 3DS features parental
that let adults manage the content their children can
access. For more information about other features, visit

*Games in 2D. Some areas also playable in 3D.
**Game only in 2D.

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U
and Wiihome consoles, and Nintendo 3DS and
Nintendo DS families of portable systems. Since 1983, when
it launched the Nintendo Entertainment System, Nintendo has
sold more than 4.4 billion video games and more than 696 million
hardware units globally., including the current-generation Wii U,
Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy,
Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi
XL, Super NES, Nintendo 64, Nintendo
GameCube and Wii systems. It has also created industry icons
that have become well-known, household names such as Mario,
Donkey Kong, Metroid, Zelda and
Pokémon. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company’s website at

Note to editors: Nintendo press materials are available at,
a password-protected site. To obtain a login, please register on the


Rich George, 415-318-4342
Garcia, 213-335-5536