Notifi from Fiserv Enables Financial Institutions to Deliver Real-Time, Actionable Alerts When People Need Them Most

  • New Notifi alerting platform helps financial institutions provide
    instant information, and then allow recipients to take immediate
    action directly from the alert
  • Alerts can be delivered through multiple channels, including
    smartphones or wearable devices, so recipients can conveniently
    monitor their finances
  • Home Federal Bank and C&F Bank will be utilizing Notifi

(NASDAQ: FISV), a leading global provider of financial services
technology solutions, has launched a platform for the delivery of
real-time alerts, enabling financial institutions to meet growing
expectations among consumers and small businesses for information that
is timely and actionable. NotifiSM from Fiserv consolidates
information from across a financial institution’s systems into a central
hub from which alerts are distributed. Customers can choose the types of
alerts they receive, how and when they are received, and can take action
directly from the alerts.

Notifi can provide alerts on every aspect of a customer’s financial
institution relationship, from a low balance on a deposit account to a
pending loan payment to a suspicious credit card transaction. Customers
can choose to receive alerts via email, text, a secure online inbox, or
push notifications delivered through their mobile banking app.

In today’s information-saturated landscape, financial institutions are
finding it increasingly difficult to compete for attention through
traditional channels. This is why platforms like Notifi, designed to
align seamlessly with people’s technology preferences and devices, are
critical for breaking through and fostering engagement. By delivering
information when and where people want it most – such as on smartphones
or wearable devices – Notifi provides financial institutions with an
opportunity for increased exposure and customer connection.

“More than half of online consumers will receive financial alerts by
2019,” said Mark Schwanhausser, director of Omnichannel Financial
Services, Javelin Strategy & Research. “It will be critical for banking
alerts to find a way to stand out amid the flurry of notifications from
social media and utility apps like calendars, games, etc. In order to
rise above the digital noise, financial institutions must focus on
developing information that is relevant, immediate, digestible and

Federal Bank
in Nebraska views the addition of alerting capabilities
as an essential part of their overall digital banking strategy. With the
acquisition of four additional branches in January 2016, the bank has
locations spread across a much wider geographical area, which has
sharpened their focus on digital as a critical relationship channel.

“We’re located in a competitive market where the average age is 35 to
39,” said Lisa Harris, COO, Home Federal Bank. ”These people are buying
cars and homes and they are asking for capabilities like alerts that
help them manage their finances. For many of them, their phone is their
primary source of information. With Notifi we can be a partner that is
keeping them informed and stand out as a leader in 24/7 digital banking.”

in Virginia will be offering Notifi to meet customer
expectations and enhance efficiency.

“Our customers are rapidly adopting mobile banking and, no matter their
age, they have expectations of immediacy. With Notifi we can deliver the
information our customers want, when they want it,” said Rodney Overby,
CIO, C&F Bank. “We also see advantages from a customer service
standpoint. About half of the calls we receive are balance or
transfer-related. Providing updates via alerts helps eliminate some of
those basic calls so our employees can focus on more complex and higher
value inquiries.”

Both Harris and Overby cite the security benefits that alerts can offer
through the faster discovery and prevention of potentially fraudulent
activities as a major advantage of Notifi. A video in which they share
the benefits of alerts for their customers and organizations can be
viewed at

Notifi from Fiserv can be integrated across multiple products,
consolidating information from systems including the core account
processing platform, online banking, mobile banking, lending, and debit
and credit cards into a central hub. Information flows to the hub in
real time, eliminating delays in the delivery of information. This
central hub further streamlines the alerts process by capturing all of a
customer’s preferences and reducing information redundancy across

“Alerts allow financial institutions to rise above the clamor and reach
customers at the pace and place of their choice,” said Jamie Deterding,
senior vice president, product management, Bank Solutions, Fiserv.
“Notifi empowers alert recipients with real-time insights and the
ability to take action, putting them in the driver’s seat of their
financial lives.”

In a world that is moving faster than ever before, Fiserv helps clients
deliver solutions that are in step with the way people live and work
today – financial services at the speed of life. Learn more at

Additional Resources

About Fiserv

Fiserv, Inc. (NASDAQ: FISV) enables clients to achieve best-in-class
results by driving quality and innovation in payments, processing
services, risk and compliance, customer and channel management, and
business insights and optimization. For more than 30 years, Fiserv has
been a global leader in financial services technology. Fiserv is a
FORTUNE 500 company and in 2016 was honored to be named a FORTUNE
magazine’s World’s Most Admired Company for the third consecutive year.
In 2015 the company was recognized among Forbes magazine’s America’s
Best Employers. For more information, visit



Media Relations:
Ann Cave
Director, Public Relations

Elizabeth McMillan, APR
Director, Corporate
Fiserv, Inc.